On 19th July 2023, Shoonya – Zero Pollution Mobility campaign, in collaboration with NITI Aayog and MyGov, launched the #SmileForShoonya Challenge, a selfie competition that reflects zero pollution mobility. The NITI Aayog-led Shoonya campaign aims to improve air quality in India by promoting the use of electric vehicles (EVs) for urban deliveries and ride-hailing. The #SmileForShoonya challenge invited participants to capture selfies that reflect the essence of sustainable transportation, electric vehicles, and their associated benefits.