The Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with MyGov, organized the ‘ODOP Wall Grand Challenge’ to highlight the unique crafts/products of India and its diversity to the world, promote Make in India and Aatmanirbhar Bharat, and invite innovative ideas from individuals, startups, and other enterprises to design the designated space for the ODOP Wall on the theme of ‘New India’.