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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...
sir,her city m her miter per light polls h.in polls ka solar plates k liye bhi use ho sakta h. we can divide it's poll b/w banking,industry,hospitality,corporate,mall's,institute,MNC's,railway sectors we'll offer 2 them that they don't give the rent of poll's & purchase d solar plates & use it poll's 4 personal usage of energy benefits-gov energy will save,solar system will promote india have lot of cities, if every city apply this system than how much energy will save,u can predicate. thanks
महोदय श्री/महोदया श्री
मै बैंक ऑफ इंडिया नखत्राणा शाखा में दिनांक : - 23-02-2015 को प्रधानमंत्री जन धन योजना के तहत खाता खुलवाने गया था लेकिन मुझे खाता खोलने से मना कर दिया गया कहा गया कि बैंक ओफ इंडिया मे यह योजना के तहत खाता नहीं खुल सकता
भवदीय
विनोदगीरी गोस्वामी
worldwide marketing,as one of my friend said below tie up with flipkart ebay yupme alibaba,
India alone is a big market so along with make in India, do be Indian buy Indian products...for ex. if we buy micromax/xolo/indian brand instead of apple./samsung..import reduces and rupee value increases.
Tieing up with flipkart and amazon. Bring Handloom close to people via E-commerce.
The mantralaya e-books recently released should be in Hindi as well. As of now only power ministry has uploaded in hindi. Also some ebooks are in flash whereas some are in PDF. It would be better if we are provided with pdf version so that we can easily download and share it.
Thank You
Using Mann ki Baat program, Mr. PM can inform the countryman about major & even minor initiatives started by government for the betterment of the Indian people. He should also inform about the progresses made on agenda set by government at the beginning of their tenure. This will lead to individuals feel that government is already working on it & by the specific time frame it will be completed. This will be useful for government also & it will have the impact on next election as well.
you can promote it on online stores
The Gandhi Ashram and state handlooms like U.P. Handloom or Upika etc. are the existing bodies to buy the handloom product but these are not successful as there is no advetisement on radia, T.V. or not even promoted by the state government by spread out hordings or documentaries. These products must be marketed by the government or give relaxation to weavers on radio or Doordarshan.
We can promote handlooms through advertising with celebrities. I think it is best way to promote anything. We have example of MODI KURTA, which becomes a Brand/Fashion now.
Today all old things of India are becoming more popular in other countries like people of Japan eats ashes havan.
Aggressive marketing is required for handloom products as swami Ramdev has done for yog and ayurveda. I think it is best strategy to connect people with it and collect a good fund from people and government to promote and market it.