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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

Showing 700 Submission(s)
ganeshmithandele
ganeshmithandele 10 years 5 months ago

All shopping mall to ensure that 50% Indian brands to showcase. This condition to be applied while issuing license or renew the license.

Chinar Agarwal
Chinar Agarwal 10 years 5 months ago

today is the fasion world ...i think if our celebreties will endorse the product the handloom will be promoted...as people follow them..and online marketing is very imp....

sanjoynse
sanjoynse 10 years 5 months ago

encourage the SSI units & co-operatives sell their products through Govt. promoted web sites.

Sudhanshu Prakash
Sudhanshu Prakash 10 years 5 months ago

Now a days people like online shopping, so shopping sites which sell hand loom made products should be promoted by government. It has many benefits, first, it is INDIAN product, second, it helps in nation building and also, it gives poor weavers job opportunity. one such example is " www.ecotech.net.in ".
I've purchased a few products fr this site and believe me, they are very good. I suggest all of you reading this to try at least once.

rajbala74
rajbala74 10 years 5 months ago

I have seen the poor conditions of weavers at Kumbakonam.This is mainly due to poor wages given to the weavers.
So, pl decide a slab for paying the weavers.
Create more tech parks for garment industry.
Reduce taxes on raw materials.
Regular information upgrades for people of the industry.
Encourage research and development .
More government organizations to buy directly from the weavers.
Pass the profit to the weavers.
More district awards for beat weavers.

prabalghosh1
prabalghosh1 10 years 5 months ago

1. Create International Exhibition across the globe( USA,APAC,Europe..) where people has buying power[ only by Handloom owner]
2.use #India Digital platform to spread Handloom
3. Use brand ambassador to promote
4. Spread it in new fashion trend( through Movie -example in Chennai Express we showed "South Indian Silk" & that has increased the sale by atleast few %)

All this need to be done in tandem

tanudsingh
tanudsingh 10 years 5 months ago

1. Young designers should be motivated to use handloom for all sections.this will bring in a fashion that can easily attract buyers.
2.promote international designers to take indian handloom on international platform
3.online handloom fair on secleted dates with heavy discounts. This will attract for buyers.
4.less tax on purchase of indian handloom. Swadeshi benefit.

I hope my inputs might generate bigger minds to make bigger ideas.

anadi_dhaundiyal
anadi_dhaundiyal 10 years 5 months ago

Pl ask Flipkart/ snapdeal to act like Alibaba and Join small-time family-based manufacturers to sell products directly

anadi_dhaundiyal
anadi_dhaundiyal 10 years 5 months ago

If just one Mr Kurien could transform the ‘Milk Industry’
Why cannot more ‘Mr Kurien’ come forward and ‘Cooperative-ize’ other unorganised sectors like Banarasi Saree,Farm sector(especially Marginal Farmers who buy larger farming equipment using joint financial capabilities, Rural Artisans/Craftsmen etc

Unorganised Sector
jenigada19
jenigada19 10 years 5 months ago

Government should focus on reducing the cost of factors needed to make clothes such as yarn. Besides try to reduce burden on manufacturers by encouraging them and proving useful services such as encouraging them for export and import. today in this field the dealers suffer a heat of fraud and to reduce this government should make compulsory registration of all the wholesalers and retailers. Also they can start various helpful schemes such as provident funds for workers,low interest rate on trade

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