Logo and Tagline Competition for Ayushman Bharat

Last Date Mar 18,2018 00:00 AM IST (GMT +5.30 Hrs)
Submission Closed.

The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the ...

The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the General Budget 2018-19. The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament, said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.

Hon. Prime Minister, Shri Narendra Modi has applauded the Ayushman Bharat programme, saying that “Ayushman Bharat will help 10 crore families in their medical need. This is the biggest ever government-sponsored health care programme in the world”. The Union Health Minister Shri J P Nadda has hailed the Ayushman Bharat programme and said that “All the diseases will be covered under the scheme. It is not only health insurance. There are many models which we are going to work out. We are going fast on it,”

To generate awareness among the population about these health sector initiatives and engaging them towards ownership in shaping a healthy India, the Ministry of Health and Family Welfare (MoHFW) proposes a ‘LOGO DESIGNING with an appropriate TAGLINE COMPETITION’ to be conducted in the form of a ‘digital crowd sourcing campaign’ on MyGov portal. The details of the activity are as follows:

Main Theme: Ayushman Bharat.
Participants have to design a logo with an appropriate tagline for Ayushman Bharat.

Sarve Bhavantu Sukhinah, Sarve Santu Niramayah (‘सर्वे भवन्तु सुखिनः, सर्वे सन्तु निरामयाः’) is the guiding principal of the Government. The Government has announced as a part of ‘Ayushman Bharat’ two path breaking initiatives that address health holistically, impacting primary, secondary and tertiary care system as well as prevention and health promotion.
(a) The 1.5 lakh health and wellness centres, announced in the Budget, will provide people-centric comprehensive primary health care including for common non-communicable diseases closer to the homes of people including providing free essential drugs and diagnostics.
(b) The second initiative under ‘Ayushman Bharat’ is National Health Protection Scheme, under which over 10 crore poor and vulnerable families (approx. 50 crore beneficiaries) will be provided treatment coverage up to Rs. 5 lakh per family per year for secondary and tertiary care hospitalization.

A4 size only.

The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform.

18th March, 2018

One FIRST Prize – Rs.25000/-
One SECOND Prize – Rs.10,000/-

The prizes would be handed over by Hon’ble Minister, Health & Family Welfare in a live streaming event on MyGov and other social media portals.

Click here to read the Terms and Conditions, Technical Parameters and Evaluation Criteria

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Showing 603 Submission(s)
Sonpriya Rawat 2 years 3 months ago

The logo has been shared over here "Ayushman bharat" conveys mother handling the child in a great manner with the help of 2 hands i.e one of doctor's and one of family's.Famlily play a vital role in anybody's life.

RAMESH SHAILESH 2 years 3 months ago

The logo represents simple design. Three people indicate the people in INDIA so Indian flag color is used for the three people. A,B indicates Ayushman Bharat. Red colour line indicates the life of people in INDIA which passes from "A" to people to "B".
(Tagline - caring for life ) may be simple but the power of government can be seen.
Outer circle line indicates black in color because power & strength makes country better.

soumya swarup panda 2 years 3 months ago

It Represent : We can "check up" our country by ourselves, Coz Now India is a manufacturing hub of "Generic Medicine" .

Patnala Sanjay Kumar 2 years 3 months ago

About logo: The circle represents india.Indians are standing on the circle with smile."aayushman bharat" project is meant for health .We have a proverb that "health is wealth " .i.e healthy life is wealthy life which leads to happiness.So people of india with good health live happily forever.Hence,the dream of happy india would come true.