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Logo and Tagline Competition for Ayushman Bharat
The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the ...
The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the General Budget 2018-19. The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament, said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.
Hon. Prime Minister, Shri Narendra Modi has applauded the Ayushman Bharat programme, saying that “Ayushman Bharat will help 10 crore families in their medical need. This is the biggest ever government-sponsored health care programme in the world”. The Union Health Minister Shri J P Nadda has hailed the Ayushman Bharat programme and said that “All the diseases will be covered under the scheme. It is not only health insurance. There are many models which we are going to work out. We are going fast on it,”
To generate awareness among the population about these health sector initiatives and engaging them towards ownership in shaping a healthy India, the Ministry of Health and Family Welfare (MoHFW) proposes a ‘LOGO DESIGNING with an appropriate TAGLINE COMPETITION’ to be conducted in the form of a ‘digital crowd sourcing campaign’ on MyGov portal. The details of the activity are as follows:
TOPIC
Main Theme: Ayushman Bharat.
Participants have to design a logo with an appropriate tagline for Ayushman Bharat.
Sarve Bhavantu Sukhinah, Sarve Santu Niramayah (‘सर्वे भवन्तु सुखिनः, सर्वे सन्तु निरामयाः’) is the guiding principal of the Government. The Government has announced as a part of ‘Ayushman Bharat’ two path breaking initiatives that address health holistically, impacting primary, secondary and tertiary care system as well as prevention and health promotion.
(a) The 1.5 lakh health and wellness centres, announced in the Budget, will provide people-centric comprehensive primary health care including for common non-communicable diseases closer to the homes of people including providing free essential drugs and diagnostics.
(b) The second initiative under ‘Ayushman Bharat’ is National Health Protection Scheme, under which over 10 crore poor and vulnerable families (approx. 50 crore beneficiaries) will be provided treatment coverage up to Rs. 5 lakh per family per year for secondary and tertiary care hospitalization.
SIZE
A4 size only.
The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform.
LAST DATE
18th March, 2018
PRIZE
One FIRST Prize – Rs.25000/-
One SECOND Prize – Rs.10,000/-
The prizes would be handed over by Hon’ble Minister, Health & Family Welfare in a live streaming event on MyGov and other social media portals.
Click here to read the Terms and Conditions, Technical Parameters and Evaluation Criteria
Free treatment and full health for all indian people is the government intention
The logo has been designed with the concept of stethoscope and first aid symbol. Stethoscope is shown as a human or a person who is a family head. On the left side a boy is shown and on the right side a woman is shown who represents a family. They are shown in flag colour. Golden leaves are shown as to show that health is wealth. Ayushman Bharat is shown in a ribbon below. The tagline which I suggest is "BHAROSA SEHAT KA, SAHAARA SARKAR KA. which represents trust of health,and government's help.
tagline - " EK KADAM SWASTH BHARAT KI AUR"
My logo shows a healthy INDIA where even the poor and the most deprived person gets access to medical facilities.it shows AYUSHMAN BHARAT as a successful programs which will eventually result in Reduced inequality in getting medical care. The hands shown in the picture indicates how ayushman bharat will take care of all the needy people who earlier had no access to health facilities.
Logo & tagline:
sun - represents the ultimate source of energy and has an important role in ayurveda
Om in saffron and green integrates ayurveda and unani systems of medicine
yogic pose -its role in prevention and treatment of ailments
in the background of india in its tricolour
Ayushman bharat logo and lag line
NAME- HARDIK PRAJAPAT
Short Description:-
1.) Map of India with blessing hands justify the title "AYUSHMAN BHARAT"!
2.) From left first image symbolises joyful,healthy living family;
3.) The stethoscope with a heart beat ensure optimistic longevity ;
4.) At the back on the right , represents the very basic aim of this initiative i.e, Healthy and Prosperous lifestyle.
SUGGESTED TAGLINE:-
"शैशव से वृद्धावस्था तक , यही हमारा संकल्प ;
स्वस्थ , निरोगी , और सकुशल हो आपका सुनहरा कल"
Diseases are like negative vibration , we cannot stop them from coming near us but we can we stop them making home in our body .
MY LOGO - My Logo is conveying that go for jogging, running,do lot of exercises and eat healthy before the disease make home your body.My green apple conveys that an apple a day keeps the doctor away.
My Tagline - LONG LIVE HEALTHY AYUSHMAN BHARAT
The circle here represents unity in the community and the triangle represents the power of good health and stability that come with it. Colors blue and white represent peace, hope, and goodness. The three humans: man, woman, and child represents healthcare for all and the Hospital, Medicines and Healthcare Facilities represents varies aspects of this scheme.
'Swasthya ki shakti' is the tagline
Tagline: "Your Life Is Our Responsibility."
" आपका जीवन हमारी जिम्मेदारी है "
Explanation: Right from the Ante Natal Checkups, government schemes have a major role in protecting and promoting Health and preventing and treating Diseases. #AyushmanBharat scheme will provide an overall health security, insurance & assurance to the person and it is government's responsibility to do so. This scheme will decrease morbidity and mortality drastically as health services will be available to all.