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Logo Design and Tagline Competition for India Post Payments Bank
With over 1.54L branches across the country, India Post enjoys the love and trust of millions of Indians. The objective of India Post Payments Bank (IPPB) is to provide affordable ...
With over 1.54L branches across the country, India Post enjoys the love and trust of millions of Indians. The objective of India Post Payments Bank (IPPB) is to provide affordable and useful banking services to people who don’t just have limited access to banks, but might never have banked before. This is true financial inclusion. With a network spanning across every corner of the country, the postal service will now deliver prosperity to rural India as well as semi urban towns.
We invite you to design the visual identity of India Post Payments Bank (IPPB).
Share a logo and tagline that captures the essence of the brand according to this Inspiration Guide.
The prize of Rs. 50,000 will be split equally (Rs. 25,000 each) between the provider of the winning logo and provider of the winning tagline, if they are not the same people.
The last date for submissions is 31st July, 2016.
What we want from you:
1. A creative with an original, catchy tagline and logo that captures the essence of the India Post Payments Bank (IPPB) Inspiration Guide.
2. The tagline should be no longer than 8 words in Hindi or English.
3. The logo should be such that it can be converted into a monogram without losing the effectiveness of the communication.
4. Your creative should be submitted as JPG, PDF or PNG along with the open file, with a minimum size of 4” x 4” (inches).
5. A minimal look and feel in terms of colours and fonts is preferred, along with possible adherence to the current India Post identity.
6. Photographs in the logo are not acceptable.
7. Your design should be uploaded here with a detailed explanation of colour codes and measurements.
Evaluation Process
Out of the total entries received, our panelists will select the top 20 through a detailed evaluation process. From this, top 10 entries will be chosen through MyGov polls. The final winning entry will be decided by the Department of Posts, with equal weightage being given to the Department’s ranking and the rankings obtained through public poll.
Click here for Terms and Conditions.
Red back for trust, freshness and energy. Yellow arrow with wings for speed, swiftness and precision in financial dealings. The ‘IP’ in white ‘PB’ in blue signifies the transformation of India Post into a stronger and reliable Payment Bank. White signifies purity, reliability, strength&honesty and blue - strength, reliability and longevity. The slogan AaapkaMeraSabkaBank signifies dynamism togetherness. Colours: Red-C0 M100 Y100 K0, Yellow-C0 M0 Y100 K0, White-C0 M0 Y0 K0, Blue-C100 M100 Y0 K0.
Yellow stripes in red back symbolise delivery with speed. They flow from a set of currency - speed and swiftness of delivery of services to the beneficiaries. The acronym ‘IPPB’ is placed along the flowy lines, in white symbolises purity, precision and honesty. The slogan AaapkaMeraSabkaBank signifies dynamism togetherness. Colours: Red-C0 M95 Y95 K5, Yellow-C0 M0 Y100 K0, White-C0 M0 Y0 K0, PANTONE169C-C0 M9 Y9 K0, PANTONE7401C-C0 M4 Y18 K0 and Ghost green-C20 M0 Y20 K0. Font: BankGothic Md BT.
Red background on top signifies freshness and strength. Orange lotus in yellow circle and red background signifies purity, sincerity and serenity in financial dealings. The acronym ‘IPPB’ is placed below on white in red symbolises strength, vigour, energy and reliability. Colours: Red-C0 M100 Y100 K0, Yellow-C0 M0 Y100 K0, White-C0 M0 Y0 K0 and Orange-C0 M60 Y100 K0. Typeface: BankGothic Md BT.
A network of 7 ‘Yantams’ – holy Indian motif in blue signifies sanctity, strength, reach on sky blue background symbolises the extensive spread, reach and coverage of the IPPB. This unusual colour means freshness and easy recognition for branding. ‘IPPB’ in white means purity and honesty. The slogan Aaapka Mera Sabka Bank signifies dynamism and togetherness. Colours: Sky blue-C100 M20 Y100 K0, Yellow-C0 M0 Y100 K0, White-C0 M0 Y0 K0, Blue-C100 M100 Y0 K0. Font: AvantGarde Bk BT.
Yellow hand ‘abhaya hastha’ – ‘hand of protection’ in red background are colours of India Post. The palm is marked by red network of ‘Yantrams’ where all the powers of the world are integrated to signify the strength of the network. ‘IPPB’ in white means purity and honesty. The slogan Aaapka Mera Sabka Bank signifies dynamism and togetherness. Colours: Red-C0 M100 Y100 K0, Yellow-C0 M0 Y100 K0, White-C0 M0 Y0 K0, Blue-C100 M100 Y0 K0. Typeface: AvantGarde Bk BT.
Dimension: 15cm x 15 cm
Colour code:
Red : R 204 G 0 B 1
Yellow : R 255 G 252 B 1
White : R 255 G 255 B 255
This logo was created by compiling rupee symbol with India post logo. This logo can easily recognize by a common man because of its simple presentation.
Banking for Common Man #IndiaPost, #IndiaPostPaymentsBank, #IPPB, #MyGov
Tody Saving's Day by Day Growth
Respected Sir,
I, Siddharth from Visakhapatnam have submitted my logo and tagline. If approved please contact :9703388640.
Thank You
tagline:"कीमत है जो आप भुगतान करते हैं। मूल्य है जो आपको मिलता है।"
The price you pay. Value is what you get.
Please consider the logo and its details as attached.
Thank you
With Best Regards
Sreekantaswamy K R