The One District One Product (ODOP) Initiative, aligned with the vision of the Hon'ble Prime Minister, aims to promote balanced regional development by identifying and supporting unique products from each district of India. The initiative encourages local artisans and communities to enhance their products' reach and visibility, celebrating India's rich cultural heritage.

DPIIT in collaboration with MyGov invite citizens to participate in the ODOP at Red Fort Selfie Challenge by taking a selfie with the specially designed ODOP standee. Participants are encouraged to include an ODOP product in their photo and share their entry on the MyGov platform, where it will be judged. Additionally, we urge participants to share their photo on Instagram, tagging the official ODOP India handle, @odop_ind, to promote ODOP products further. While including an ODOP product isn’t mandatory, if two entries are equally good, preference will be given to the one featuring an ODOP product.

Gratification:
The top three winning entries will receive exciting ODOP hampers, and their photo entry will be shared by the official ODOP India Instagram handle.

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