Logo and Tagline Competition for Ayushman Bharat

The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the ...

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Last Date- Mar 18,2018 00:00 AM IST (GMT +5.30 Hrs)

The Government has announced two major initiatives (Health & Wellness Centres and National Health Protection Scheme) in health sector as part of Ayushman Bharat programme in the General Budget 2018-19. The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament, said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.

Hon. Prime Minister, Shri Narendra Modi has applauded the Ayushman Bharat programme, saying that “Ayushman Bharat will help 10 crore families in their medical need. This is the biggest ever government-sponsored health care programme in the world”. The Union Health Minister Shri J P Nadda has hailed the Ayushman Bharat programme and said that “All the diseases will be covered under the scheme. It is not only health insurance. There are many models which we are going to work out. We are going fast on it,”

To generate awareness among the population about these health sector initiatives and engaging them towards ownership in shaping a healthy India, the Ministry of Health and Family Welfare (MoHFW) proposes a ‘LOGO DESIGNING with an appropriate TAGLINE COMPETITION’ to be conducted in the form of a ‘digital crowd sourcing campaign’ on MyGov portal. The details of the activity are as follows:

Main Theme: Ayushman Bharat.
Participants have to design a logo with an appropriate tagline for Ayushman Bharat.

Sarve Bhavantu Sukhinah, Sarve Santu Niramayah (‘सर्वे भवन्तु सुखिनः, सर्वे सन्तु निरामयाः’) is the guiding principal of the Government. The Government has announced as a part of ‘Ayushman Bharat’ two path breaking initiatives that address health holistically, impacting primary, secondary and tertiary care system as well as prevention and health promotion.
(a) The 1.5 lakh health and wellness centres, announced in the Budget, will provide people-centric comprehensive primary health care including for common non-communicable diseases closer to the homes of people including providing free essential drugs and diagnostics.
(b) The second initiative under ‘Ayushman Bharat’ is National Health Protection Scheme, under which over 10 crore poor and vulnerable families (approx. 50 crore beneficiaries) will be provided treatment coverage up to Rs. 5 lakh per family per year for secondary and tertiary care hospitalization.

A4 size only.

The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform.

18th March, 2018

One FIRST Prize – Rs.25000/-
One SECOND Prize – Rs.10,000/-

The prizes would be handed over by Hon’ble Minister, Health & Family Welfare in a live streaming event on MyGov and other social media portals.

Click here to read the Terms and Conditions, Technical Parameters and Evaluation Criteria

Total Submissions ( 1131) Approved Submissions (470) Submissions Under Review (661)
#MoHFW, #AyushmanBharat, #MyGov
Showing 470 Submission(s)
akshay parulkar's picture

akshay parulkar 1 day 1 hour ago

The logo for ayushman bharat conveys two hands in ashirwad pose depicting 'healthiness' and 'prosperity' to our India.

The tagline says "SWASTHA BHARAT SAMRUDDHA BHARAT". informing that the nation which is healthy is prosperous.

fathima bichu's picture

fathima bichu 1 day 2 hours ago

it represent the helping hands of Ayushman Bharat scheme for the health care needs of population of India

Sanket Shinde's picture

Sanket Shinde 1 day 2 hours ago

The logo consists of hands protecting a heart and infinity symbol with a tick mark which symbolizes the right way to live long and happy life. TAGLINE: stay strong live long.

akhil mp's picture

akhil mp 1 day 2 hours ago

This logo represent ayushman bharath scheme helps India to make a healthy and bright Future
Yogi represent health and hands represent the support from this scheme

Hamdan Kappil's picture

Hamdan Kappil 1 day 2 hours ago

The Tagline for this logo is "Better Health for a Better India". The logo itself denotes the importance of health for a better India by inculcating both traditional and modern treatments which decides true living methods. The Logo in brief can be described as follows. The Hand represents the caring by India's healthy living since ancient times. The Yogi depicted in the flower represents health and other petals shows brightness in Yogi, because bright health ensures a bright future.


POLISETTI REVANTH SAI 1 day 3 hours ago

The hands represent the ensuring of the Government.The Indian map reveals of Indians.The medical symbol and the stethoscope represent 5 lakhs free Medical expenses in every indian people.Solar rays can be enjoyed in the eyes of people with free medical expenses,indicating the success of India without sickness