Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Last Date Jan 17,2015 04:15 AM IST (GMT +5.30 Hrs)
Submission Closed.

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

\

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

See Details Hide Details
All Comments
Reset
Showing 470 Submission(s)
1540
kushal singh jaswal 4 years 2 months ago

Govt can give new platform to farmers , by starting a website ,Direct farm to cosumer , that website will work as on same concept as Ebay is working . All farmers can make their Id and put details of their crop with details of seed and wheather it is organic or not . And himself quote minimum selling price with pics , This concept will work on wholesale market ,consumers who want to buy those can call directly to farmers and talk about transportation details and get deal finalised . Website will not be responsible for quality and transportation . Consumer will give grades to farmers id according to their experiance . Farmers who are in protected farming and organic farming should be added on priority basis because govt already have their data . They will register themself on website in no time. To take consumers to such website will need some awarenwss work to do , As people who are going to have marriage in home, hotel and dhaba owners even rehari owner will start buying directly when they will know about such website . We can help farmers by this simple idea . Which is cost effective and move digital India one step forward .

11040
Pavitra Paul 4 years 8 months ago

The news, "Call rates, SMS to cost less while roaming from May 1 2015 - now, with hands in glove nexus with TRAI, Telecom operators will charge different packs - another trap for Indians to get more cheated. Indians are the victims of materialistic positivism. Boycott telephone use for 6 months to break this nexus between TRAI & Telecom operators and to have 'one India' - one SIM card and 'one tariff'' and 'free number portability across country'. Competition must be on reach and call quality.

500
nailesh 4 years 8 months ago

I want to make to complaint about E payment (payment through atm card). Dear sir point is that in open market if customer wants to make payment through card, shopkeepers charge 2 or 3% extra on bill.these things pulls back cashless policy.So i would suggest that this policy should be made compulsory as well as free of cost.

800
SANJAY SINGHAL 4 years 9 months ago

SIR, FIX RESPONSIBILITY OF OFFICER/WORKER IN MTNL DELHI BECAUSE THEY ONLY USE AUTHORITY WITHOUT RESPONSIBILITY. THEY USE THERE POWER TO REMOVE COMPLAINT WITHOUT ACTION. THIS KIND OF IRRESPONSIBLE BEHAVIOR WILL LOOSE THE CUSTOMER FROM MTNL TO PRIVATE TELECOM AT LEAST FOR BROADBAND SERVICES. THIS IS MY PERSONAL EXPERIENCE AS SUBSCRIBER OF MTNL DELHI FOR T.NO. 28312898 WITH BROADBAND COMPLETELY DEAD SINCE 22/02/2015. TOO MUCH COMPLAINT TO MTNL & PG PORTAL , EMAIL TO GM, AM MTNL BUT WITHOUT RESULT.

2500
Santosh Pune 4 years 9 months ago

Sir u r working on digital india then why do you get actions quickly on digital services like 4G network, these services should be quickly adopted as early as possible.On other hand other countries provide 4G from too many days. That means as you get it the rates of 3G services will be reduced so many brothers can use internet in minimum prices. you current rates of 3G, 1GB-250 Rs., 2GB-450, etc. even i saw ur one video on net it takes 200MB (1024 MB =1 GB).

500
deelip khewalkar 4 years 9 months ago

बडे शहरोंमे शॉंपिंग मॉल मे कॅश पेमेंट के अलावा एटीएम कार्डसे पेमेंट किया जाता है। देशके सभी सरकारी और सहकारी बँको ने हर व्यावसायी के लिये एटीएम कार्ड स्वाईप मशिन फ्री उपलब्ध कर देनी चाहीये। ताकी छोटेसे छोटा व्यवसायी बगैर करंसी के व्यवहार कर सके । और एक लाख के उपर की राशी का व्यवहार करते समय रोकड उपयोग करने के बजाय ट्रांसफर से करना अनिवार्य होना चाहीये। एटीएम से पैसे निकालना मुफ्त करने पर लोग जितनी जरुरत है उतनी ही राशी निकालेंगे।

6050
Rajesh Lohar 4 years 9 months ago

Dear Sir, I have gone through very few suggestion, every body is right. We have to thing more on that and need micro level planning in small village and very far corner of India.