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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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All Comments

Showing 470 Submission(s)

ajassociates_jbp 10 years 7 months ago

each & every vendor on railway platform, using paper plates etc for serving food items must mention there name of shop on plates so that if any such plate or paper found thrown out side the dust bin will be responsibility of such vendor and can be penalised accordingly

Comments (2)

yogrekha 10 years 7 months ago

digital marketing course in using e-commerce site - Success in Harmony

Comments (2)

ajassociates_jbp 10 years 7 months ago

i say n submit that mini water treatment plant i.e multi stage ,be constructed within the nalla stream by making bunds so that depandency on one plant is avoided and in the plant be constructed at village level which may reduce water pollution and farming by using polluted water causing mannny diseases

Comments (2)

ms.kachchhi 10 years 7 months ago

CREATION OF CONTENT FOR DIGITAL MARKETING COURSE IN USING E-COMMERCE SITE IS MUCH MORE IMPORTANT IN PRESENT SITUATION OF OUR COUNTRY.

Comments (1)

sandeepwadhwan 10 years 7 months ago

Need to make adhaar card more stronger by adding additional details (Job history, eduction history, PAN, Passport etc.) Such details can be provide by University and Offices or Companies to Government so they can update these all details. Can make more effective to track the data of the indian and NRI's.

Comments (1)

starK 10 years 7 months ago

In my view, a special part of social media marketing, content marketing, email marketing, basics of SEO, SEM, google adwords, google analytics, google ads campaign, should also be provided so that they can get basics of online marketing.

Comments (1)

sandeepwadhwan 10 years 7 months ago

My suggestion on national security. As everybody knows that we don't have single identification number which can track all our records (Address,Education,Job history, PAN, Passport, ID and other Proof) even in addhar Card we don't have education & jobs data. if anyone commit crime in xyz location its really hard to find the details of the person so india needs one identification number for all citizen. Also All security agency should be sync with each other to share such information. Jai Hind

Comments (1)

rajneekantgupta 10 years 7 months ago

me ye kahana chahata hu ki abhi tak jo bhi sarkar aai gayi hai unhone kewal garib logo ko suvidhaye dene ki bat kahai jo bhi yojna hai garibo ke liye hi hai rashan makan patte asi bahut si yojanaye madhayam vargiya pariwar ko abhi tak kisi bhi yojana ka labha nahi mil paya hai jab ki desh me 80 % varg madhayam varg hi hai sarkar ko madhayam varg ke liye kuch sochana chahiye kisi bhi tarah ki yojana ka khaka teyar karna chahiye

Comments (1)

laxmiprasad330 10 years 7 months ago

pg.
2
e-commerce offers multiple benefits to society by enabling uninhibited growth of
entrepreneurial ventures, creating an inclusive ecosystem, promoting SME growth and providing
direct and indirect livelihood to many.

Comments (1)

Bhooma 10 years 7 months ago

Content should extensively speak about the Product, in first place. 2 dly Place. Then about Pricing, & promotion. People's involvement in internet & buying habits should be dealt with. How to cull out information from the net, What are social media & their implications on buying habits of people, What is the role of communities and how are people changing their spending habits shall be dealt with in detail.

Comments (1)