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Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Start Date :
Jan 01, 2015
Last Date :
Jan 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

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You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

Showing 470 Submission(s)
manishkmr
manish kumar 10 years 5 months ago

अगर agriculture को भी ईस माध्यम से जोड़ा जाए तो काफी अच्छा हो सकता है। जैसे बहुत से क्षेत्र मे अच्छी quality कि चावल,दाल, कपास, रूई ,etc, बहुत क्षेत्र है जिसमे किसान काफी expert है और इसे नया रूप देने के लिए एक अच्छा course module तैयार किया जाए किसानो के लिए और उसके बाद e-commerece के माध्यम से buyer and supplier को जोड़ा जाए। ईस माध्यम से row material को भी बेचा जा सकता है और जहां इसको final product देने के लिए प्रयाप्त साधन है वहां सिधे B2B portal के माध्यम से सिधा बाजार तक पहुचाया जा सकता है।

gaurav.grizzly@gmail.com
Gaurav Prabhat 10 years 5 months ago

1st of all reduce all charges from payment gateway including service charge by bank. and also make the use of debit card liberal without charging any transaction cost by bank.

msinduchoodan2012@gmail.com
INDUCHOODAN SIVASANKARAN NAIR 10 years 5 months ago

Government can allow 100% free internet connection for every bank account holder or rationcard holder allover the country.

na_vi2002@rediffmail.com
Navin Daga 10 years 5 months ago

E commerce will be effective only when it approach to all the Peoples of India. But in rural areas such as ours, 50% of the population does not know how to operate computer. I am trying my best to cooperate such people. But the area is vast, so i need the help of Govt. to enable maimum no. of persons to operate computer and come and stand with the whole country and world. Our oragnisation is helping many people to be literate in the field of Computer. But we have some limitations, if supported we can do it. Thanks

DEVAMANI
ARAVAMUDHAN PC 10 years 5 months ago

Strange! Indians have just proved how good they are in e-commerce & have attracted huge investments! Pl. approach them to not frame content of course but also to lead in administering and evaluating any such e-commerce course. Right persons needed to guide such sensitive courses, where, life and death ( or, demise of businesses) are all a matter of wrong moves/ judgments with no scope for second / third attempts.

YASHODHA_PUSHPAK@YAHOO.COM
PUSHPAK AGARWAL 10 years 5 months ago

Scan copy of cheques instead of physical cheques for clearing for net banking account holders
Net banking account holders are presently only making all payments and transfers themselves.
For clearing physical cheques are presented in bank for scanning and processing it for clearing.
Submission of scanned cheques should be allowed for clearing.
This will reduce unnecessary paper work, visit to the bank and work load of bank too.

manishkmr
manish kumar 10 years 5 months ago

E commerce देश के गाँवो और छोटे शहरो मे एक क्रांती लाएगी। देश मे छोटे लगु उधोग से बड़े स्तर के उधोग को बढावा मिलेगा। यह बहूत बड़ा माध्यम है विकाश का और लोग अपने हि जगह पर रहकर अपने कामो को करेंगे चाहे उत्पादन के क्षेत्र मे हो या कोइ और है। सबसे अच्छी बात है कि इसका control सरकार खे पास होगी। ज्यादा से ज्यादा हमारी सरकार market demands के अनुसार product manufacturing oriented course तयैर करेगी और लोग उसको करे र e commerce के माध्यम से buyer से जुड़े।

amitabha_bhattac1@rediffmail.com
Amitabha Bhattacharyya 10 years 5 months ago

eCommerce involves the sale or purchase of goods and services over computer networks by NOFN for villagers via Lotus Notes deployment by businesses, individuals, governments or other organisations. E-Commerce for digital requires many shops in villages where an e-expert can deliver on behalf of villagers, try to make them computer literate, make them confident about email, their grivances, sale and purchase for agriculture, proper pricing, even via mobile, customer e-digitized lotus notes e-com

dayasat
Dayanand Khedekar 10 years 5 months ago

Hello,
Course should contain – Awareness of the product and use of the product for digital media. Difference in Software/Hardware/Applications should understand. Basic handling of the hardware and ethical use of the software and internet for the digital media. Insist or focus on use of E-Governance and communication like email or online request forms. Basic categorization of Hardware / Software and Internet.

sohan.sarin@planet.nl
Sohan Sarin 10 years 5 months ago

In continuation to my earlier Post I fail to see the topic of digital marketing strategy in the course content. Such a course should be concluded with a case study where the trainees are led through the whole phase of digital marketing. It will be very instructive indeed. Moreover, a dictionary containing computer terminology in English as well as various Indian languages should be prepared and distributed at such courses.The terms should be explained in simple manner.

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