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Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Start Date :
Jan 01, 2015
Last Date :
Jan 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

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You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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Showing 470 Submission(s)
sajith kp
sajith kp 10 years 11 months ago
curriculum for digital marketing course 1.html 2.java 3.internet banking 4.internet security 5.animation module -maya 6.e commerce 7.courier and logistics 8.practicals :web designing
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Sunil Khandelwal
Sunil Khandelwal 10 years 11 months ago
Course should contain - 1. How E-commerce works - we can explain the concepts of elimination of mediator from supply chain. 2. E-Commerce benefits in individual daily Life. - Can analyze market from Computer itself for anything by comparing the various sites/products etc.
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Abhimanyu Pandey
Abhimanyu Pandey 10 years 11 months ago
You should accept that target people e.g. craftsman, are not having enough skills to acquire IT knowledge ( Due to language, complexity in operation, supply of power, internet connectivity etc) it would be rather better if they concentrate more in their area of work to produce better and affordable products and it would be better if you target those who are operating Jan seva center etc for such training to get your objective done.
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RAKESH MITTAL
RAKESH MITTAL 10 years 11 months ago
The objective is good. The content should be written in a very simple language with translations available in local languages. The emphasis should be 'Learning by Practice'. This means that the course should be mostly practical oriented. More than the course content, the sincerity in implementation is of paramount importance. We have seen in the past that many such government schemes become a means of swindling the government funds with hardly any benefits reaching the target audience.
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Nagendra Kumar
Nagendra Kumar 10 years 11 months ago
The course should also contain topic on the rights of the customer. Also very important is the governing laws on digital marketing. Some countries are very specific on mass emailing campaigns. One need to understand the law of the country, else has to face legal challenge.
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Ruma Shukla
Ruma Shukla 10 years 11 months ago
1. e-commerce concepts 2. How to initiate e-commerce. 3. Processes involve in e-commerce. 4. Role of Digital Marketing in e-commerce. 5. Sources of Digital Marketing - Portal based, Social Media based, Mobile based. 6. SWOT analysis of each source of Digitial marketing including the cost involved. 7. Frequency of digital marketing upgradations.
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Sudhanshu Jain
Sudhanshu Jain 10 years 11 months ago
The course should be in English language so they can refer to text from global websites. If someone registers in group then it should be free of cost. It will encourage more people to join.
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Deepak Gwalgeri
Deepak Gwalgeri 10 years 11 months ago
In our India already the public libraries are setuped all over india, So people of our country can make use of such libraries, and response of people is also good, They come to libraries and read the books news papers etc. So I think first the people should have computer operating knoweledge, this is possible by setuping the public computer training centers all over india, So people come and lean the basic computer operating knowledge to the centers.
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