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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...
मुझे लगता है की अगर भारतीय कंपनी को बढ़ावा देना है तो हर भारतीय प्रोडक्ट्स पे एक लोगो या मार्क होना चाहिए जैसे की भारत का लोगो या कोई भी मार्क हर भारतीय प्रोडक्ट पे हो तो बहुत सारे स्वदेशी प्रोडक्ट लेने वाले लोग बिना कोई परेशानी के खरीद सके।
1.Help weavers form co-operatives and help them go online.Give a certificate to them to take trust of the buyers into confidence.Feed to information about the demand of both inside the country and abroad to this cooperatives.2.Under skill development scheme if we can train people how hand-loom products can be used with the latest trend and fashion.3.Encourage fashion designers to showcase the handloom products at the global level.5.Set up more shops in the International Exibitions.Encourage R&D.
For promoting hand loom industry, the uniforms supplied by PSUs should be from handloom industry.Even school uniform also can be from hand loom industry.Electricity charges incurred by hand loom industry should be subsidised like LPG gas subsidy.Within a year the hand loom industry will start flourish.
if you see the fabric of school uniforms, they are not skin-friendly. Why not make it compulsory to make Indian=handlooms-fabric as every school uniform (not changing the colours and designs of the existing uniforms)?
in private hotels etc., it is difficult to implement or control; but in Govt.guest houses etc., why not buying only khaadi bedsheets, khaadi curtains and khadi-tapestry and also khaadi furniture?
Let all Indians wear handlooms all over the world and self advertise and be brand ambassadors on this planet Earth.
In addition to the previous comment, Indian and foreign actors must be requested to promote the products.... Advertising is very important as one of the people have commented below....
A certain quality should be set as minimum and if the quality concerns are met, their product has to go online.... That is worldwide online retail at good prices. The govt can charge a certain percentage of the retail value ,say 5%, and must collect and courier the package.... This will be a win-win situation for every one ...
can ask or request NRIs to wear Indian clothing abroad.
The biggest gap is between the artisan and buyer. There is a huge market for Indian handlooms abroad, buyers are willing to pay a lot, however, too often the money is taken up by the middleman, we need to regulate the middlemen such that there is a product manager for each handloom variety across the country, whose job is to ensure they are well and consistently priced (money should go back to the artisan), are available online and in avenues of ease(malls,shops)via a common distribution network