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How to promote Indian handlooms as a brand and to ensure quality products to the consumers?

How to promote Indian handlooms as a brand and to ensure quality products to the consumers?
Start Date :
Feb 13, 2015
Last Date :
Mar 11, 2015
00:00 AM IST (GMT +5.30 Hrs)
Submission Closed

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are ...

India has a long tradition of excellence in making handloom products with extraordinary skills and craftsmanship. 44 lakh weavers are engaged in this activity, out of which 78% are women.

By the Handlooms (Reservation of Articles for production) Act, 1985, the Central Government has reserved articles or class of articles for exclusive production of handlooms for the protection and development of the handloom industry.
Further to this effort, the Ministry of Textiles launched “Handloom Mark” scheme with effect from 28.06.2006 for promoting and preserving the Indian handloom products and securing a premium position in the domestic as well as international market. This provides a collective identity to the handloom products of India for popularizing the hand woven products originating from the handloom sector. Thus, the Handloom Mark does not necessarily guarantee a bench mark quality for the product, but ensures only the origin of the product.

Though the weavers produce rich variety of designs and textures, there is not much emphasis on the quality of the product due to various reasons. Experience of implementing Handloom Mark in the past years indicate that this has served the limited purpose of production of cloth by handlooms and not been able to address the quality related parameters which are integral for development of handloom as a niche product.

It is stressed on the need to produce a fabric “with no defect and no effect on environment” and develop “Indian Handlooms” brand for assuring quality products meeting social and environmental compliances.

Share you valuable views and opinions on the concept paper.

Concept Paper on Indian Handlooms Brand: http://planningcommission.gov.in/reports/genrep/drft_cosulpapr_1410.pdf

The last date for submission of your comments is 10th March, 2015.

Handloom Mark Scheme: http://www.handloommark.gov.in/About-Scheme/HLM-Scheme.pdf

Handlooms (Reservation of Articles for Production) Act 1985 - http://handlooms.nic.in/writereaddata/UploadFile/Act%201985.pdf

Showing 700 Submission(s)
sectionmehta@rediffmail.com
section mehta 10 years 4 months ago

मुझे लगता है की अगर भारतीय कंपनी को बढ़ावा देना है तो हर भारतीय प्रोडक्ट्स पे एक लोगो या मार्क होना चाहिए जैसे की भारत का लोगो या कोई भी मार्क हर भारतीय प्रोडक्ट पे हो तो बहुत सारे स्वदेशी प्रोडक्ट लेने वाले लोग बिना कोई परेशानी के खरीद सके।

souvik_pramanik@hotmail.com
Souvik Pramanik 10 years 4 months ago

1.Help weavers form co-operatives and help them go online.Give a certificate to them to take trust of the buyers into confidence.Feed to information about the demand of both inside the country and abroad to this cooperatives.2.Under skill development scheme if we can train people how hand-loom products can be used with the latest trend and fashion.3.Encourage fashion designers to showcase the handloom products at the global level.5.Set up more shops in the International Exibitions.Encourage R&D.

narasuresh@gmail.com
suresh narasimhan 10 years 4 months ago

For promoting hand loom industry, the uniforms supplied by PSUs should be from handloom industry.Even school uniform also can be from hand loom industry.Electricity charges incurred by hand loom industry should be subsidised like LPG gas subsidy.Within a year the hand loom industry will start flourish.

asr28461@gmail.com
SUBBA RAO A 10 years 4 months ago

if you see the fabric of school uniforms, they are not skin-friendly. Why not make it compulsory to make Indian=handlooms-fabric as every school uniform (not changing the colours and designs of the existing uniforms)?

asr28461@gmail.com
SUBBA RAO A 10 years 4 months ago

in private hotels etc., it is difficult to implement or control; but in Govt.guest houses etc., why not buying only khaadi bedsheets, khaadi curtains and khadi-tapestry and also khaadi furniture?

Drprakash129@gmail.com
Prakash Gupta 10 years 4 months ago

Let all Indians wear handlooms all over the world and self advertise and be brand ambassadors on this planet Earth.

akash.hoslok@live.com
Akash Hoslok 10 years 4 months ago

In addition to the previous comment, Indian and foreign actors must be requested to promote the products.... Advertising is very important as one of the people have commented below....

akash.hoslok@live.com
Akash Hoslok 10 years 4 months ago

A certain quality should be set as minimum and if the quality concerns are met, their product has to go online.... That is worldwide online retail at good prices. The govt can charge a certain percentage of the retail value ,say 5%, and must collect and courier the package.... This will be a win-win situation for every one ...

vipin.khade@gmail.com
Vipin Khade 10 years 4 months ago

can ask or request NRIs to wear Indian clothing abroad.

raaginilalwani@gmail.com
Raagini Lalwani 10 years 4 months ago

The biggest gap is between the artisan and buyer. There is a huge market for Indian handlooms abroad, buyers are willing to pay a lot, however, too often the money is taken up by the middleman, we need to regulate the middlemen such that there is a product manager for each handloom variety across the country, whose job is to ensure they are well and consistently priced (money should go back to the artisan), are available online and in avenues of ease(malls,shops)via a common distribution network

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