In response to the clarion call given by Hon’ble Prime Minister Narendra Modi for Swachh Bharat (Clean India), the Nation witnessed a wave of enthusiasts wielding the broom and taking up the cleanliness pledge. Earlier, the Prime Minister wrote a message to citizens stating, “A clean India is the best tribute we can pay to Bapu when we celebrate his 150th birth anniversary in 2019. I urge every one of you to devote at least hundred hours every year towards cleanliness. We can't let India remain unclean any longer.” On 2nd October, the launch of the mission was followed by Prime Minister flagging off a walkathon at Rajpath. Shri Modi visited Rajghat followed by Valmiki Basti (a housing colony), where he swept streets for a symbolic start.

The mission has extended to every nook and corner of the country. Various tasks and discussions relating to Swachh Bharat Abhiyan also featured on the MyGov platform in order to involve more and more people in the mission. To propel the campaign further,

MyGov has introduced a creative and collaborative platform, https://swachhbharat.mygov.in/ where citizens can share their contributions to this remarkable movement with pictures and videos.

It brings together various efforts by government departments and organizations in cleaning public buildings and nearby localities. Government employees and organizations can directly log in with their @nic.in or @gov.in accounts to publish their activities under the campaign.