Format: Photo Story / Citizen Storytelling Contest
Category: Do/Task → Creative Corner
Campaign: 12 Years of Make in India
Campaign Theme: “Made in India is more than a label. It is part of our everyday lives, memories and experiences.”

As part of the 12 Years of Make in India campaign, MyGov invites citizens across India to participate in “The Made in India Product I Love” photo story and storytelling contest. Share the story of a Made in India product that holds a special place in your life, celebrating India’s manufacturing transformation, enterprise ecosystem, and home-grown innovation through your personal experiences.

Key Activity Details
Activity Name: The Made in India Product I Love
Campaign: 12 Years of Make in India
Category: Do/Task → Creative Corner
Format: Photo Story / Citizen Storytelling Contest
Campaign Theme: “Made in India is more than a label. It is part of our everyday lives, memories and experiences.”
Submission Prompt: What is the Made in India product you love, and what makes it special to you? Share a photograph of the product along with a short story about your connection with it.
Submission Requirements: 1 Photograph of the product + Short write-up (personal story/connection)
Word Limit: 100 – 150 words
Eligible Categories: Open to all product categories (Automobiles, electronics, textiles, handicrafts, food products, toys, household products, consumer goods, machinery, or any manufactured product)
Official Hashtag: #MakeInnovateScale
Submission Mode: Online via MyGov portal (Creative Corner)
Prizes / Gratification: Non-monetary. Selected photo stories may be featured on official digital platforms and social media handles of Make in India and MyGov

As part of the 12 Years of Make in India campaign, the activity will invite citizens to share the story of a Made in India product that holds a special place in their lives.

The initiative will seek to bring the Make in India journey closer to citizens by showcasing Indian products through personal experiences, memories, and stories, while creating a citizen-generated collection celebrating India’s manufacturing, innovation, and enterprise.

Citizen Participation
Participants are invited to:
• Identify a Made in India product that they use, value, or have a personal connection with.
• Upload a photograph of the product.
• Share a short write-up explaining what makes the product special to them and why they value it.

Eligible Product Categories:
The product could belong to any category, including:
• Automobiles
• Electronics
• Textiles
• Handicrafts
• Food products
• Toys
• Household products
• Consumer goods
• Machinery
• Other manufactured products

Participation Guidelines
• Word Limit: 100–150 words.
• Format: Upload 1 clear photograph of the product accompanied by the written story.
• Originality: Entries must be original, based on personal experience, and submitted directly by the participant.
• Theme Compliance: Submissions must feature genuine Made in India products and align with the campaign theme.
• Content Standards: Entries should not contain plagiarised, misleading, offensive, or unlawful content.
• Platform Terms: Detailed submission requirements and Terms & Conditions will be as prescribed by MyGov.

Recognition
• There will be no monetary gratification or cash prizes for the activity.
• Selected photo stories may be featured on the official digital platforms and social media handles of Make in India and MyGov, subject to applicable permissions and MyGov terms.

Frequently Asked Questions

Q. What is “The Made in India Product I Love” activity?
Answer: It is a citizen photo story and storytelling contest hosted on MyGov as part of the 12 Years of Make in India campaign, celebrating Indian manufacturing, innovation, and enterprise through personal experiences.

Q. What do I need to submit for this contest?
Answer: Participants must upload a photograph of a Made in India product they love along with a short story (100–150 words) explaining why it is special to them and how it connects to their daily life.

Q. What is the prescribed word limit for the write-up?
Answer: The write-up must strictly be between 100 and 150 words.

Q. Which product categories are eligible for submission?
Answer: Any Made in India product is eligible, including automobiles, electronics, textiles, handicrafts, food products, toys, household products, consumer goods, machinery, or any other manufactured items.

Q. What is the official campaign theme and hashtag?
Answer: The theme is “Made in India is more than a label. It is part of our everyday lives, memories and experiences.” The official hashtag to use is #MakeInnovateScale.

Q. Are there any cash prizes or rewards?
Answer: There is no monetary gratification or cash prize. However, selected entries may be featured across the official digital platforms and social media handles of Make in India and MyGov.

Q. Who can participate in this contest?
Answer: The contest is open to all citizens across India. Entries must be original and submitted directly by the participant via the MyGov portal.

Q. How do I submit my entry?
Answer: Submissions must be uploaded online directly through the MyGov portal under the Do/Task (Creative Corner) section.

Click here for Terms and Conditions (PDF - 197 KB)