From the hands of our artisans and weavers to the creativity of Indian entrepreneurs and home-grown brands, India’s local and ‘Made in India’ products reflect our rich heritage, skills, innovation and the spirit of Atmanirbhar Bharat.

Now, it’s your turn to celebrate them!

What can you showcase?

1. Handloom, Local art & handicrafts
2. Traditional & regional products
3. Local food & Handmade products
4. India made products
5. Any unique Indian product that deserves to be celebrated!

How to Participate? Show us your #Vocal4Local moment!

1. Buy or use a Local or Made in India product.
2. Capture your experience through a creative Reel.
3. Showcase the product and tell us why you chose to support it and post it on your social media handle.
4. Submit your entry on MyGov and inspire others to Choose Local. Choose Made in India.

Rewards: The Top 100 selected Reels will receive ₹5,000 cash reward each

So, pick your favourite local product, get creative and tell its story to the world. Let’s come together over the next 50 days to discover, celebrate, purchase and promote the incredible products created by our local communities.

Be Vocal for Local. Be a part of the movement!

For Terms & Conditions, Click Here!