The Department of Animal Husbandry & Dairying (DAHD), in collaboration with MyGov, is organising a Nationwide Logo Design Competition for “Pashu Aushadhi”.

The “Pashu Aushadhi” initiative is being implemented under the Livestock Health and Disease Control Programme (LHDCP) of the Department of Animal Husbandry and Dairying, with the objective of facilitating the availability of quality generic veterinary medicines at affordable prices to the livestock farmers through Pashu Aushadhi Vikray Kendras (PAVKs), to be established by Cooperative Societies and PM Kisan Samriddhi Kendras (PM-KSKs).This will strengthen livestock health services across the country.

Through this competition aimed  to develop a distinctive logo that reflects the objectives of Pashu Aushadhi and serves as its visual identity across publicity and awareness campaigns, medicine packaging and branding, PAVK signboards, digital platforms, social media, publications and other official communication.

Citizens are invited to submit creative,original and innovative logo designs that embody the theme of  affordable generic veterinary medicines,trust and support for livestock farmers and rural communities.
 

Theme and Design Concept

1. The logo should be simple, distinctive, meaningful and easily recognisable, and should be suitable for use in both digital and print media.

2. The proposed logo should suitably convey the core objectives and spirit of Pashu Aushadhi as stated above.

    

Evaluation Criteria

The entries may be evaluated and finalised by the Department on the following parameters:

1. Relevance to the objectives and theme of Pashu Aushadhi.
2. Originality and creativity.
3. Simplicity and ease of recognition.
4. Suitability for use across digital and print media.
5. Scalability and adaptability in colour and monochrome formats.
6. Overall visual appeal and clarity of the concept.
7. Any other criteria as may be decided by the Department.

Technical Parameters

1. Participants may be required to submit the proposed logo in high-resolution JPEG/PNG format.
2. Each participant may be required to submit a brief concept note explaining the idea and symbolism of the logo, preferably not exceeding 200 words.
3. The logo should be submitted in both colour and monochrome versions.
4. The selected winner may be required to provide the original editable/vector source file in a suitable format.
5. The logo should be original and should not contain any watermark, signature, name, initials or other identifying mark.
6. The design should be scalable and suitable for use on websites, social media, publications, signage, PAVKs, banners and other publicity material.
7. The logo submitted should be the participant's original and unpublished work, created specifically for the competition, and should not infringe any copyright, trademark or other intellectual property rights of any third party.
8. Entries that are copied, plagiarized, previously used/published or generated/substantially created using AI tools may be liable for disqualification.

Gratification 

The winning entry  shall be awarded a cash prize of ₹50,000/- (Rupees Fifty Thousand only) . 

 A Certificate of Appreciation will also be awarded to the winner.
 

Click here for Terms and Conditions PDF - 124 KB