The Department of Consumer Affairs, Government of India, in collaboration with MyGov invites citizens to participate in the Jago Grahak Jago Reel Making Challenge 2026, an engaging creative initiative aimed at promoting consumer awareness and encouraging informed decision-making through short-form video content.
The competition seeks to encourage participants to create innovative, informative and engaging reels that highlight consumer rights, responsibilities, awareness and grievance redressal mechanisms. Participants can showcase their creativity while spreading awareness about key consumer-centric initiatives and institutions.

Topics for the Reel - 

1.  National Consumer Helpline
2.  e-Jagriti
3.  Packaged Commodities
4. Restaurant Service Charges
5. Dark Patterns
6. ISI Mark and Product Safety
7. Gold Hallmarking
8. The Importance of taking a bill

To read in detail about the topics please find the attached document  :

Technical Parameters - 
File format : mp4
Duration (for videos/audio) : Duration of reel: 15 seconds to 30 seconds
Resolution :1080 x 1920 pixels (HD vertical)
 

Gratification: 10 winners will receive a cash prize of ₹10,000 each.

Click here for Terms and Conditions PDF - 124 KB