The saree has been an integral part of Indian culture for centuries, a symbol of grace, tradition, and diversity. It's not just clothing; it's a canvas for self-expression, an embodiment of artistry, and a reflection of regional cultures. While the saree remains a beloved classic, this challenge invites you to reimagine its narrative.

With the changing times, the saree has evolved beyond the conventional drapes. It has become a fashion statement, a symbol of empowerment, and a versatile canvas for creativity. From Bollywood to the runway, the saree continues to inspire designers, artists, and fashion enthusiasts worldwide.

Embark on a journey that celebrates India's most iconic and timeless attire - the saree. Bharat Tex (www.bharat-tex.com), Ministry of Textiles proudly presents the Saree Innovation Reel Challenge on MyGov, as a tribute to the rich heritage and infinite possibilities of this elegant garment. This challenge pays homage to the saree's versatility and invites you to push the boundaries of traditional draping.

Create a reel that explores unique ways to drape, style, and present the saree that go beyond tradition. Showcase your vision for the future of saree fashion.

Duration: upto 1 minute, Format: mp4 or mov | Vertical format preferred

Also post it on your social media pages with the hashtag: #BharatTexSareeInnovation

Let your creativity flow, and let's rewrite the story of the saree together in the Bharat Tex Saree Innovation Reel Challenge.

Gratifications:
(1) Top 5 reels will get Rs. 5000/- each
(2) Top 10 will be Reposted on Official Social Platforms

Click here to read the Terms and Conditions (PDF - 435 KB)