Discover your culture. Tell your story. Share it with India.

India’s cultural heritage lives not only in monuments and museums, but also in the stories, traditions, art, music, languages and everyday practices passed down through generations.

Through the “My Culture My Story” Contest, MyGov invites citizens to discover and share a unique cultural story from their community, region or heritage.

Your story could be about a traditional art form, a local festival, a folk song, a forgotten tradition, a heritage site, a local cultural personality, a language or dialect, or any lesser-known cultural story that deserves to be known by India.

This campaign aims to create a vibrant collection of 100 Stories of India—showcasing the diverse cultural voices, places and traditions that make India unique.

100 Stories. 100 Places. 100 Voices.

Contest Theme: Participants can submit a story based on any one of the following themes:
Theme:

1. Traditional Art or Craft: Local handicrafts, painting styles, weaving, pottery, embroidery, sculpture, etc.
2. Folk Song, Dance or Music: Folk songs, traditional instruments, dances, musical traditions, etc.
3. Festival or Tradition: Unique festivals, rituals, celebrations or community traditions
4. Historical or Heritage Site: Lesser-known monuments, historical places, ancient structures or heritage locations.
5. Local Cultural Personality: An artist, musician, craftsperson, storyteller, performer or cultural icon.
6. Traditional Practice: Traditional knowledge, food practices, architecture, agriculture, healing traditions, etc.
7. Language or Dialect: Unique languages, dialects, expressions, words, scripts or oral traditions.
8. Lesser-known Cultural Story: An interesting local legend, story, tradition or cultural narrative that deserves wider recognition.

Who Can Participate?
The contest is open to citizens of India who wish to showcase the cultural richness of their region and community. Participants are encouraged to explore stories from their own hometown, district, village, state, community or cultural background.

What Can You Submit?
Participants can tell their story through engaging digital formats such as:
1. Short video/reel - 30-60 seconds
2. Illustrated story - 720p
3. Digital storytelling 
4. Short documentary-style video - 60 seconds
5. Creative visual narrative - 30-60 seconds
6. Languages - All

The content should be original, authentic and culturally relevant.

Participants are encouraged to use their creativity to make their stories engaging and accessible to a wider audience.
 

Evaluation Criteria: 
Submissions will be evaluated on the following parameters:
1. Cultural Relevance & Authenticity: How effectively does the submission represent a genuine cultural 2. practice, tradition, place, personality, language or story?
2. Storytelling & Narrative Quality: Does the story capture attention and communicate the cultural significance in an interesting and meaningful manner?
3. Creativity & Originality: Does the participant present the story in a fresh, imaginative and original way?
4. Research & Cultural Insights: Does the submission demonstrate meaningful understanding, context and information about the cultural subject?
5. Presentation & Engagement: Is the content visually/audio-visually appealing, easy to understand and engaging for the audience?

100 Stories of India: The most compelling submissions will be curated to create a special collection:

The collection will aim to represent India's cultural diversity across:
1. Different States and UTs 
2. Districts and regions 
3. Languages and dialects 
4. Art and craft forms 
5. Folk traditions 
6. Festivals and practices 
7. Historical and heritage sites 
8. Local cultural personalities 
9. Lesser-known cultural narratives

100 Stories. 100 Places. 100 Voices. The selected stories will become a digital showcase of India's diverse cultural heritage as seen and narrated by its citizens.

Rewards
Top 100 Winners Each of the 100 selected winners will receive a ₹500 Digi Haat Coupon.
The selected stories may also receive an opportunity for wider digital visibility through MyGov's platforms, subject to editorial and content guidelines.

Click here to see the Terms and Conditions.