Khadi is the fabric of freedom struggle and the Father of the nation. Mahatma Gandhi developed the concept of Khadi as a means to provide employment to the unemployed rural population.

Our Hon’ble PM has given the mantra of ‘Khadi for Nation, Khadi for Fashion’, and Khadi is now seen as a fashion statement. It is now used in denim, jackets, shirts, dress material, stoles, home furnishings, and apparel accessories like handbags.With an objective of promoting Khadi and Village Industries, Handloom and handicraft products, ODOP products, and products of various traditional and cottage industries manufactured locally or by SHGs and to further promote the idea of the “Vocal for Local” campaign and ‘AtmaNirbhar Bharat Abhiyan’ envisioned by the Hon’ble Prime Minister, Govt. of India has initiated Special Campaign “Khadi Mahotsav”.

Short Films produced in India on a subject/ theme related to the Khadi for Nation Khadi for Fashion/Vocal for Local/ Atmanirbhar Bharat are to be invited to participate in this competition.
The participants, through their short film, should aim to spread awareness about Khadi Mahotsav and to promote the idea of the ‘vocal for local’ campaign and ‘AtmaNirbhar Bharat Abhiyan’ envisaged by the Hon’ble Prime Minister.

The participants are encouraged to explore their creative instincts and produce a short film that promotes Khadi and local products. It should attract the younger population towards the use of local produce for creating a self-reliant India. It should motivate them on a higher level to contribute towards Atmanirbhar Bharat by using Khadi and local products.

Gratifications/ Rewards:
The best film in each language category will be awarded a KVIC e-coupon* worth Rs. 15,000/- each.
Additionally, at the National level, the top Three winners will be awarded a KVIC e-coupon* worth:
1st Prize- KVIC e-coupon worth 25,000/-
2nd Prize- KVIC e-coupon worth 20,000/-
3rd Prize- KVIC e-coupon worth 15,000/-

*Please Note: E-coupons will be equally distributed by KVIC between the Producer & the Director of the film. The rewards will be given in the form of a KVIC e-coupon which will be redeemable on the KVIC e-commerce platform www.khadiindia.gov.in subject to the condition that the winner has to purchase Khadi and V.I. products worth a minimum of Rs.100/- from www.khadiindia.gov.in and further the winner has to declare a list of 5 to 10 items, which he/she would replace with local products, in the KVIC e-commerce-platform viz., www.khadiindia.gov.in.

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