The ongoing technological revolution is propelling India's economic growth and is allowing for global socioeconomic transformation. At the micro level, it has reached Tier 2/3 cities in India, and the population of lower-tier cities is becoming affluent and eager to spend. India's development has undoubtedly extended beyond the metropolises, owing to government policies, improved infrastructure, improved digital connectivity, shifting consumer attitudes, consumption growth, and increased technology adoption. Technology-driven solutions to local problems at scale, such as healthcare, education, agriculture, finance, sustainability, and so on, are critical for equitable growth. The tech revolution is driven by local talent, indigenous innovations, and aspirational youth in Tier 2 and 3 cities, developing the next generation of innovators and entrepreneurs.

To galvanize the start-up community and attract attention, the government has launched a series of initiatives to enable conducive infrastructure, support ecosystems, and increase funding availability. On the 76th anniversary of India's independence, Hon'ble Prime Minister Sh. Narendra Modi stated from Red Fort, "Today we are witnessing the structure of Digital India. We're looking into new businesses. Who are these individuals? This pool of talent resides in Tier 2 and Tier 3 cities and villages and comes from low-income families. These are our youngsters coming before the world today with discoveries".

In this regard, STPI has planned to undertake a new initiative to promote start-ups and entrepreneurship in newer/emerging cities (Tier-II and Tier-III cities) and motivate the youth towards innovation & entrepreneurship in emerging tech/deep tech sector for a vibrant start-up ecosystem in Tier II/III cities. Under this new initiative, STPI plans to do the following in Tier II/III cities across various states:
• Conduct various workshops and seminars involving leading IT/Tech companies, their CXOs and other industry leaders
• Conduct hackathons/challenges involving regional academic institutes
• Organize Bootcamps, Mock Pitch sessions, Demo Days, and VC connect events to enable start-ups to raise funds

STPI is looking forward to Tagline/Slogan for this initiative and hence conducting the Tagline/Slogan suggestion competition at MyGov.in platform. Participants need to provide a Tagline/Slogan of maximum 15 words for inspiring youths to be part of vibrant startup ecosystem in emerging technology in Tier II/III cities. The Tagline/Slogan should motivate the entrepreneur and startups to join this Techade by creating innovative and futuristic products/solutions for both local needs and international markets.

Rewards:
a) Cash Prize for the winner: Rs. 40,000/-
b) Cash Prize for runner up: Rs. 20,000/-
c) Cash Prize for second runner up: Rs. 10,000/-
d) Cash Prize of Rs 2,000/ - each to additional 5 best entries as consolation: Rs. 10,000/-

Evaluation parameters:
• Here applications will be selected on the basis following criteria:
i. Alignment to Name and overall theme
ii. Creativity
iii. Originality
iv. Simplicity
v. Inspirational element
• Jury will rate the entries and total of 8 winners as listed above shall be awarded.
• In case of more than the required winners in any category, further selection shall be done with the help of Draw.
• All participants shall be given a digital “Certificate of Participation” by STPI.

Last Date of Submission is 20th March 2023

For Terms and Condition Click Here(Pdf- 116KB)

For queries please contact on the number below from Monday to Friday (09:00am to 6:00 pm)

Ishu Agrawal
Deputy Director
STPI, Ministry of Electronics and IT
New Delhi-110023,
Ph: 01124628081