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Give suggestions for creation of content for digital marketing course in using e-commerce site

Give suggestions for creation of content for digital marketing course in using e-commerce site
Start Date :
Jan 01, 2015
Last Date :
Jan 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in 

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

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You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

Showing 470 Submission(s)
Ishanverma
Ishan Verma 10 years 6 months ago

Google provides the digital marketing course and study contents for free. Why would people buy it from an e-commerce store. Moreover google certification is far more reaching than any other agency. Infact govt should work on developing courses like the one already present on Vikaspedia but please make sure it doesn't stick there all alone for the whole year. Add a few courses to it.

getkish@gmail.com
Kishore Kumar 10 years 6 months ago

Suggestions for content should be in the form of Visuals.Content in the form of slides should be in Hindi/English.Video should be made & uploaded in youtube. Deck/presentation of the course to be shared on FB & twitter. A web page as educational material to be created for people willing to be partners/vendors willing to sell their produce or who want to be end consumers.Books & e-books with basics on using e-commerce site to be made available in Hindi & English.

hemant.nandwani@gmail.com
Hemant Nandwani 10 years 6 months ago

Content Can Be Like:
1. Graphic Designing, Editing & Adjusting
2. Photography and video editing, combining, adjusting But Before It Practical knowledge on Camera and Video Recorder Use should be given.
3. Animation making, editing, adjusting
4. Content Requirement or We Can say Demand Oriented Content Based Planned execution.
5. Marketing Strategies
6. Reaching Target Customer
That's it . I am not a marketing Student But I Think this should be that is FIRST STEP:Digital Literacythan Rules

nikhileshkumar94@gmail.com
nikhilesh kumar 10 years 6 months ago

sir we have to start all the education by computer of some other like gadgets then it will also help to country by pollution and give digital education to us.

abhijeet.sen44@gmail.com
Abhijeet Sengupta 10 years 6 months ago

Sir a man who knows to use computer can use internet and hence Can do any online transaction so the need of the hour is to Go for Digital India first..then only this will be taske place.

shreyansshah7@gmail.com
Shreyans Shah 10 years 6 months ago

Good idea start an MBA in it, but problem lies with HRD ministries and universities they take 3 years granting approval by that time golden bird will be lost.

jeswanisuresh@rediffmail.com
SURESH JESWANI 10 years 6 months ago

For Rural population, literacy in computer start with Basic Games, then it should start with Google search for their Village road, if one start from one Village to another Village,how much time it take, very basic to create awareness among rural population and slowly to some constructive knowledge in Computers, instead of teaching Computers as is available in Urban area. Uneven in City, computers became popular with basic Games and end up in deep knowledge thr.Google....

anurag_shuklam@rediffmail.com
Anurag Shukla 10 years 6 months ago

It is good idea but problem is that for example a weaver buy or source raw material on credit basis from local sellers/financer with some condition like buy back all finished product therefore the proposed course content or govt. web site should also elaborate list or govt. approved sellers of specific raw material in each districts/town with information of price, subsidy, loan facility etc. so that each individual craftsman could not be made bondage by financier, middleman.

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