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      3. NHAI Mascot Design Competition

      NHAI Mascot Design Competition

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      NHAI Mascot Design Competition
      Start Date 31/07/2026 - 15:00
      End Date 31/08/2026 - 23:45
      Time zone: IST (GMT +5.30 Hrs)
      Login to Participate
      Ministry: Ministry of Road Transport and Highways Sector:
      Others
      1331
      Total Submissions in this Task
      7
      Approved
      1324
      Under Review
      Created: 31/07/2026

      The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

      Evaluation Criteria:
      All entries must adhere to the following specifications:
      1. The mascot must be original and unpublished.
      2. File format: JPEG/PNG (High Resolution)
      3. Minimum Resolution: 300 DPI
      4. Maximum file size: 4 MB
      5. The design should be scalable and suitable for:
      a. Website
      b. Mobile Applications
      c. Social Media
      d. Print Media
      e. Banners & Official Documents
      6. The Mascot must work in both coloured and monochrome formats.
      7. The winner must provide editable source files (EPS or SVG) upon selection.
      8. There should be no watermarks, signatures, or personal identification in the design.
      9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

      Submission Guidelines:
      1. Platform: Entries must be submitted on MyGov.in only.
      2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
      3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
      4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

      Entries will be evaluated based on:
      • Relevance- Alignment with the vision & mission of NHAI
      • Creativity & Originality- Uniqueness of the concept and design
      • Visual Impact- Aesthetic appeal and memorability
      • Concept Clarity & Storytelling - Strength of narrative and symbolism
      • Adaptability & Usability - Use across digital, print, animation and merchandise
      • Technical Quality - Professional execution and detailing

      Rewards & Gratification
      1st Prize: ₹1,00,000 (Rupees One Lakh only)
      2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
      3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
      All winners will receive a certificate of recognition from NHAI.

      Click here for Terms and Conditions (PDF - 124 KB)

      aarav_2203
      Aarav
      8 hours 35 minutes ago

      The NHAI Mascot Design Competition is a unique initiative by the National Highways Authority of India (NHAI) under the Ministry of Road Transport and Highways, Government of India. This competition aims to encourage creative minds from across the country to design an original mascot that reflects the vision, values, and mission of NHAI. It provides a platform for students, designers, artists, professionals, and creative enthusiasts to showcase their talent while contributing to a meaningful national initiative.

      comments image 163130
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      aarav_2203
      Aarav
      8 hours 43 minutes ago

      The NHAI Mascot Design Competition is a unique initiative by the National Highways Authority of India (NHAI) under the Ministry of Road Transport and Highways, Government of India. This competition aims to encourage creative minds from across the country to design an original mascot that reflects the vision, values, and mission of NHAI. It provides a platform for students, designers, artists, professionals, and creative enthusiasts to showcase their talent while contributing to a meaningful national initiative.

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      aarav_2203
      Aarav
      8 hours 48 minutes ago

      The NHAI Mascot Design Competition is a unique initiative by the National Highways Authority of India (NHAI) under the Ministry of Road Transport and Highways, Government of India. This competition aims to encourage creative minds from across the country to design an original mascot that reflects the vision, values, and mission of NHAI. It provides a platform for students, designers, artists, professionals, and creative enthusiasts to showcase their talent while contributing to a meaningful national initiative.

      comments image 163096
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      MohammedShameel_3
      MohammedShameel
      9 hours 47 minutes ago

      MARG derives its name from the Sanskrit and Hindi word Marg, meaning path or journey, reflecting NHAI's mission of connecting India through safe, efficient, and world-class highways. The mascot symbolizes guidance, trust, safety, and progress for every road user. Its streamlined design draws inspiration from modern highways, lane markings, bridges, and intelligent mobility, while its blue, white, and golden accents represent reliability, transparency, excellence, and national development. Friendly yet authoritative, MARG promotes responsible road behavior, highway safety, and infrastructure awareness, serving as an approachable ambassador for NHAI's vision of safer journeys and a stronger, connected India.

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      SonuKumarJha_77
      SonuKumarJha
      10 hours 34 minutes ago

      सड़क परिवहन और राजमार्ग मंत्रालय (Ministry of Road Transport and Highways) मजबूत सड़कें – समृद्ध भारत की पहचान सड़क परिवहन और राजमार्ग मंत्रालय भारत की प्रगति का वह सशक्त आधार है, जो देश के हर गाँव, शहर और राज्य को विकास की नई राह से जोड़ता है। यह मंत्रालय केवल सड़कें नहीं बनाता, बल्कि लोगों के सपनों, अवसरों और समृद्धि को एक-दूसरे से जोड़ने का कार्य करता है। पिछले वर्षों में मंत्रालय ने राष्ट्रीय राजमार्गों का अभूतपूर्व विस्तार, आधुनिक एक्सप्रेसवे, भव्य पुलों, सुरंगों और ग्रीनफील्ड कॉरिडोर का निर्माण कर भारत की आधारभूत संरचना को नई ऊँचाइयों तक पहुँचाया है। FASTag जैसी डिजिटल टोल व्यवस्था, सड़क सुरक्षा अभियान, ब्लैक स्पॉट सुधार, इलेक्ट्रिक वाहनों को बढ़ावा तथा पर्यावरण-अनुकूल एवं टिकाऊ सड़क निर्माण जैसी पहलें भारत को आधुनिक और सुरक्षित परिवहन व्यवस्था की ओर अग्रसर कर रही हैं सड़क परिवहन और राजमार्ग मंत्रालय का लक्ष्य केवल सड़कें बनाना नहीं, बल्कि विकास की नई दिशाएँ खोलना, आर्थिक प्रगति को गति देना, "हर सड़क विकास की राह, हर राजमार्ग राष्ट्र की प्रगति का प्रतीक।"

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      PriyamGupta_28
      PriyamGupta
      14 hours 25 minutes ago

      Concept Note – SETU: The Bridge to a Better India Setu is a friendly mascot based on a Bridge which reflects the vision of National Highways Authority of India, through which Setu conveys that NHAI is a partner in achieving sustainable development through smart development of roads and bridges to build infrastructure that meets the current and future needs of the country. The mascot Setu has a body form of a modern cable stayed bridge, the theme of the mascot indicates the message of NHAI to make highways safe and to develop infrastructure for a developed India as a part of sustainable development, which is being done by NHAI in association with the State Governments and other agencies. The safety helmet and the reflective vests worn by the mascot indicate the care taken by NHAI for the safety of the people using the roads and also for the workers manning the projects. The tricolors and green patches in the mascot show the pride of the countrymen and commitment of NHAI

      comments image 162525
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      user_412886
      user_412886
      14 hours 45 minutes ago

      The NHAI Mascot Design Competition is a unique initiative by the National Highways Authority of India (NHAI) under the Ministry of Road Transport and Highways, Government of India. This competition aims to encourage creative minds from across the country to design an original mascot that reflects the vision, values, and mission of NHAI. It provides a platform for students, designers, artists, professionals, and creative enthusiasts to showcase their talent while contributing to a meaningful national initiative.

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