DPDP Act Logo & Tagline Contest

प्रारंभ तिथि 03/09/2026 - 17:00

अंतिम तिथि 30/09/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

मंत्रालय: Department of Electronics and Information Technology (DeitY) क्षेत्र:

Science & Technology

131

इस टास्क में कुल सबमिशन

स्वीकृत

121

विचारधीन

निर्मित: 3/09/2026

As the Digital Personal Data Protection (DPDP) Act, 2023 moves into implementation, the Ministry of Electronics and Information Technology (MeitY) is rolling out a nationwide awareness and capacity-building programme covering Government, industry and citizens. This programme needs a distinct visual identity - a Logo and a Tagline that will appear on every awareness and communication asset, all promotional materials (physical and digital), events, conferences and workshops, the DPDP Handbook, social media campaigns, posters, films and digital properties etc.

MeitY in collaboration with MyGov invites citizens to design a Logo and coin a Tagline that captures the spirit of the DPDP Act - the citizen's right over their personal data, trust in India's digital economy and responsible data processing. The Tagline should be short, memorable and submitted in both English and Hindi. The winning identity will represent the DPDP awareness programme across the nation.

Selection Criteria

Effectiveness in conveying the core idea of the DPDP Act - privacy, trust, citizen empowerment and responsible data use
Originality and distinctiveness; the logo must not resemble any existing Government or commercial logo
Simplicity and scalability - must remain legible from a website favicon to a conference backdrop, in colour and monochrome
Versatility of the logo across digital and print applications, light and dark backgrounds
Tagline: brevity (Not more than 8 words), recall value, and equal effectiveness in both Hindi and English
Coherence between the logo and the tagline as a single identity, along with the quality of the design rationale.

Technical Parameters

Logo to be submitted in JPEG / PNG / PDF format on MyGov (recommended up to 4 MB) at minimum 300 DPI; vector source (AI / EPS /CDR / SVG) to be furnished by the winning participant
Submission to include: logo in colour and monochrome; logo lock-up with the tagline; and the tagline in both English and Hindi (Unicode text, not only as image)
Colour values (CMYK/RGB/HEX) and font details to be specified in the design rationale (not exceeding 150 words)
The creative must not carry the participant's name, watermark or any identifying mark
Entries must be original; entries generated entirely by AI tools, or using copyrighted fonts / clip arts / stock elements without licence, shall be disqualified.

Gratification

Logo Design Contest
1st Prize (1 Winner): ₹1,00,000/- (Rupees One Lakh)
2nd Prize (For 2 Winners): ₹50,000/- each (Rupees Fifty Thousand each to two winners
Tagline Contest
1st Prize (1 Winner): ₹1,00,000/- (Rupees One Lakh)
2nd Prize (1 Winner): ₹50,000/- (Rupees Fifty Thousand)

Click here for Terms and Conditions.

Sort by:

Sweta agrawal

47 minutes 11 seconds ago

Mera Nishan, Meri pehchan

Like 1

Dislike 1

VickyYadav

54 minutes 15 seconds ago

Tagline : English: YOUR DATA. YOUR RIGHTS. YOUR SECURITY. Hindi: आपका डेटा। आपके अधिकार। आपकी सुरक्षा।

Like 1

Dislike 1

KunalPatil_187

1 hour 32 minutes ago

DPDP helps protect citizens’ personal digital data and privacy. It promotes transparency in how personal data is collected and used. It gives individuals greater control over their personal data. It encourages organisations to handle personal data responsibly and securely. It promotes Privacy, Trust and Citizen Empowerment in the digital world.

(3.04 MB )

Like 0

Dislike 1

Santanu Datta_3

3 hours 4 minutes ago

Tagline is "Citizens of our country are first priority '

Like 2

Dislike 0

Shweta Arya

3 hours 41 minutes ago

The mascot represents a friendly and trustworthy digital guardian. In the logo, the mascot is shown with a shield and lock, symbolising safety, privacy, and protection. The digital globe represents the growing importance of technology and the internet in our daily lives. The blue colour reflects trust, security, and technology, while the Indian tricolour elements connect the initiative with the vision of a strong and digitally empowered India. A mascot makes an important subject such as data protection easier for children, young people, and ordinary citizens to understand.

Like 1

Dislike 0

PRAJAPATI NAYAN MAHESHBHAI

3 hours 42 minutes ago

Title: Logo & Tagline Submission for DPDP Act, 2023 Design Rationale (डिजाइन विवरण): The visual identity represents the DPDP Act, 2023—focusing on privacy, trust, and citizen empowerment. A central shield signifies protection, integrated with a lock for personal data privacy. Interconnected digital nodes reflect India’s expanding digital ecosystem and responsible technology use. The clean geometric design ensures seamless scalability from website favicons to large conference backdrops across light, dark, and monochrome applications. Technical Specifications: Color Palette: Deep Blue (Primary): HEX #003366 | RGB (0, 51, 102) | CMYK (100, 80, 20, 30) – Trust & Security Teal (Accent): HEX #008080 | RGB (0, 128, 128) | CMYK (80, 20, 40, 0) – Technology & Transparency White (Base): HEX #FFFFFF | RGB (255, 255, 255) | CMYK (0, 0, 0, 0) – Clarity Typography: Noto Sans (Open-source, bilingual support for Latin & Devanagari) Taglines: English: My Data. My Rights. Trusted India.

Like 1

Dislike 0

TuhinDebRoy

5 hours 9 minutes ago

This mascot represents the Digital Personal Data Protection (DPDP) Act as a friendly digital superhero who protects citizens’ personal information. The blue shield with a strong lock symbolizes privacy, security, and trust. Digital patterns and connected icons represent the modern online world, where personal data must be protected from misuse. The mascot’s confident expression shows awareness, responsibility, and readiness to safeguard data. The Indian tricolour elements reflect India’s vision of a secure and trusted Digital India. The surrounding cloud, mobile, identity, fingerprint, folder, and document symbols highlight different forms of personal data. Overall, the design communicates “Your Data, Your Right, Your Protection.”

Like 2

Dislike 0

ShriHari_64

7 hours 52 minutes ago

Your Data, Your Protection - Our Resolve

Like 3

Dislike 2

user_415774

20 hours 28 minutes ago

The Digital Personal Data Protection (DPDP) Act, 2023 marks a monumental shift in India’s digital governance framework. As technology deeply integrates into daily life, citizens require robust safeguards over their personal information. The proposed visual identity bridges constitutional rights, individual digital sovereignty, and the progressive growth of India's knowledge economy. It is crafted to serve as an authoritative, approachable symbol across nationwide communication campaigns spearheaded by the Ministry of Electronics and Information Technology (MeitY) and MyGov.

Like 7

Dislike 2

jaya jaiswal

23 hours 18 minutes ago

Essay: DPDP Mascot Design with Name Contest The DPDP Mascot Design with Name Contest is a creative initiative that aims to spread awareness about the importance of protecting personal data in the digital age. DPDP stands for the Digital Personal Data Protection framework, which focuses on safeguarding people’s personal information and promoting responsible use of data. The mascot represents a friendly and trustworthy digital guardian. In the logo, the mascot is shown with a shield and lock, symbolising safety, privacy, and protection. The digital globe represents the growing importance of technology and the internet in our daily lives. The blue colour reflects trust, security, and technology, while the Indian tricolour elements connect the initiative with the vision of a strong and digitally empowered India. A mascot makes an important subject such as data protection easier for children, young people, and ordinary citizens to understand.