DPDP Act Logo & Tagline Contest

Start Date 03/09/2026 - 17:00

End Date 30/09/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Ministry: Department of Electronics and Information Technology (DeitY) Sector:

Science & Technology

Total Submissions in this Task

Approved

Under Review

Created: 3/09/2026

As the Digital Personal Data Protection (DPDP) Act, 2023 moves into implementation, the Ministry of Electronics and Information Technology (MeitY) is rolling out a nationwide awareness and capacity-building programme covering Government, industry and citizens. This programme needs a distinct visual identity - a Logo and a Tagline that will appear on every awareness and communication asset, all promotional materials (physical and digital), events, conferences and workshops, the DPDP Handbook, social media campaigns, posters, films and digital properties etc.

MeitY in collaboration with MyGov invites citizens to design a Logo and coin a Tagline that captures the spirit of the DPDP Act - the citizen's right over their personal data, trust in India's digital economy and responsible data processing. The Tagline should be short, memorable and submitted in both English and Hindi. The winning identity will represent the DPDP awareness programme across the nation.

Selection Criteria

Effectiveness in conveying the core idea of the DPDP Act - privacy, trust, citizen empowerment and responsible data use
Originality and distinctiveness; the logo must not resemble any existing Government or commercial logo
Simplicity and scalability - must remain legible from a website favicon to a conference backdrop, in colour and monochrome
Versatility of the logo across digital and print applications, light and dark backgrounds
Tagline: brevity (Not more than 8 words), recall value, and equal effectiveness in both Hindi and English
Coherence between the logo and the tagline as a single identity, along with the quality of the design rationale.

Technical Parameters

Logo to be submitted in JPEG / PNG / PDF format on MyGov (recommended up to 4 MB) at minimum 300 DPI; vector source (AI / EPS /CDR / SVG) to be furnished by the winning participant
Submission to include: logo in colour and monochrome; logo lock-up with the tagline; and the tagline in both English and Hindi (Unicode text, not only as image)
Colour values (CMYK/RGB/HEX) and font details to be specified in the design rationale (not exceeding 150 words)
The creative must not carry the participant's name, watermark or any identifying mark
Entries must be original; entries generated entirely by AI tools, or using copyrighted fonts / clip arts / stock elements without licence, shall be disqualified.

Gratification

Logo Design Contest
1st Prize (1 Winner): ₹1,00,000/- (Rupees One Lakh)
2nd Prize (For 2 Winners): ₹50,000/- each (Rupees Fifty Thousand each to two winners
Tagline Contest
1st Prize (1 Winner): ₹1,00,000/- (Rupees One Lakh)
2nd Prize (1 Winner): ₹50,000/- (Rupees Fifty Thousand)

Click here for Terms and Conditions.

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ShriHari_64

43 minutes 10 seconds ago

Your Data, Your Protection - Our Resolve

Like 0

Dislike 2

user_415774

13 hours 19 minutes ago

The Digital Personal Data Protection (DPDP) Act, 2023 marks a monumental shift in India’s digital governance framework. As technology deeply integrates into daily life, citizens require robust safeguards over their personal information. The proposed visual identity bridges constitutional rights, individual digital sovereignty, and the progressive growth of India's knowledge economy. It is crafted to serve as an authoritative, approachable symbol across nationwide communication campaigns spearheaded by the Ministry of Electronics and Information Technology (MeitY) and MyGov.

Like 3

Dislike 2

jaya jaiswal

16 hours 9 minutes ago

Essay: DPDP Mascot Design with Name Contest The DPDP Mascot Design with Name Contest is a creative initiative that aims to spread awareness about the importance of protecting personal data in the digital age. DPDP stands for the Digital Personal Data Protection framework, which focuses on safeguarding people’s personal information and promoting responsible use of data. The mascot represents a friendly and trustworthy digital guardian. In the logo, the mascot is shown with a shield and lock, symbolising safety, privacy, and protection. The digital globe represents the growing importance of technology and the internet in our daily lives. The blue colour reflects trust, security, and technology, while the Indian tricolour elements connect the initiative with the vision of a strong and digitally empowered India. A mascot makes an important subject such as data protection easier for children, young people, and ordinary citizens to understand.