The Ministry of Women and Child Development launched an online contest, #Childline1098, inviting people to share images of the Childline 1098 logo that they spot at unique locations and send it with a tagline, to mark World Day against Trafficking in Persons on July 30. CHILDLINE is India's first 24-hour, free, emergency phone service for children in need of aid and assistance. The Ministry wishes to spread awareness about this great initiative towards curbing trafficking and assisting every child in need.