In commemoration of the International Year of Millet 2022-2023, Nutrihub organized an initiative on the MyGov Platform titled “Inviting Videos from Millet Ambassadors.” The initiative centred around the core theme of “Transforming Ancient Millets into Indian Smart Food” and aimed to explore its impact on individuals’ lifestyles. Millet ambassadors, spanning from lifestyle influencers, nutritionists, doctors, emerging start-ups, and students, to established millet companies, were encouraged to participate.