Poshan Abhiyaan, an overarching scheme for holistic nourishment is Government of India’s flagship scheme to improve nutritional outcomes for children, adolescent girls, pregnant women and lactating mothers. The Abhiyaan was launched by Hon’ble Prime Minister on 8th March, 2018.

Poshan Abhiyaan seeks to address the challenges of malnutrition through a strategic shift in nutrition content and delivery by creating a convergent eco-system to develop and promote practices that nurture health, wellness and immunity.