The Ministry of Petroleum and Natural Gas launched a month-long fuel conservation campaign of the PCRA, ‘SAKSHAM’ aimed at reducing fuel consumption in India. The campaign aims at highlighting the adverse health and environmental impacts of increasing carbon footprints and convince consumers to switch to cleaner fuels.

With a view to create awareness among the consumers of fossil fuels, Petroleum
Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas
launched a month long campaign, highlighting the adverse health and environmental impactsof increasing carbon footprints. ‘SAKSHAM’s idea is to convince consumers to switch tocleaner fuels and bring in behavioural change to use fossil fuel intelligently.

The campaign through various pan-India activities such as Cyclothon, Farmer Workshops, Technical Seminars, Painting Competition, etc. will spread awareness among masses about the advantages of using clean fuels. The campaign will also spread awareness about 7 keydrivers that collectively would help India move towards cleaner energy.

The key drivers include moving towards a gas-based economy, cleaner use of fossil fuels, greater reliance on domestic sources to drive bio-fuels, achieving renewable targets with the set deadlines, increased use of electric vehicles to decarbonize mobility, increased use of cleaner fuels like Hydrogen, and digital innovation across all energy systems.