About campaign

The “Shoonya – Zero Pollution Mobility” campaign aims to improve air quality in India byaccelerating the deployment of electric vehicles (EVs) for ride-hailing and delivery services. The campaign is administered by NITI Aayog and has over 130 corporate partners. Shoonya, meaning zero in Sanskrit, implies the beginning and origination of possibilities. Inspiredby this connotation, the Shoonya campaign plans to revolutionise the transport sector with a radical and urgent transition to zero-emission vehicles. The campaign aims to raise awareness about EVs among consumers and recognise industry efforts while charting a pathway to 100% electrification in India’s urban final-mile connectivity and delivery sector.