The Department of Agriculture, in collaboration with MyGov, is holding a logo design competition in which people are encouraged to submit creative and unique logo designs for. The project is to design a logo for the Department’s groundbreaking Agri Accelerator Fund. This initiative aims to use patient government capital and support and propel innovation in the agricultural technology sector with a focus on farmer’s income, sustainability, and economic growth. Success in the agritech landscape depends on the startup/company ability to innovate in the agriculture value chain without disrupting traditional channels, and their ability to establish partnerships with wide stakeholders such as FPOs, distributors, and food processing organizations etc. The initiative, which will be known as Innovation for Agriculture Excellence (iAEX), will provide readiness funding to support planning, design and development for scaling up the technology or product activities in the startups.

Technical Parameters:

1. Participants should upload the logo in JPEG/ JPG/ PNG format only.
2. The winner of the competition shall be required to submit the design in an editable and open file format.
3. Participants should ensure that the original designs are submitted.
4. Each entry should submit a detailed logic and explanation of rational and creative thoughts (not more than 100 words) on the designed logo in a soft copy.
5. The logo should be designed in a coloured format. The size of the logo may vary from 5cm*5cm to 30cm*30cm in either portrait or landscape mode.
6. The logo should be usable on the website/ social media such as Twitter/ Facebook, press releases, and on printable such as stationery, signage, labels, etc., magazines, commercials, holdings, standees, brochures, leaflets, pamphlets, souvenirs, and other publicity and marketing material for the promotion of iAEX.
7. The logo image should be in high resolution with a minimum of 300 DPI.
8. Entries should not be submitted in compressed or self-extracting formats.
9. The logo design should not be imprinted or watermarked.

Evaluation Criteria:
1. The entries will be judged will be selected on the basis following criteria:
1.1 Alignment to overall theme of iAEX (farmer income, innovation, government support, professionalism and inclusivity)
1.2 Alignment to colours associated with the national flag or emblem
1.3 Creativity
1.4 Simplicity
1.5 Inspirational element
2. In case of more than the required winners in any category, further selection shall be done with the help of a draw.
3. The decision of the Selection Committee would be final and binding on all the contestants and no clarifications would be issued to any participants or any decision of the Selection Committee.

Reward:
The Selected Entry shall be rewarded with a cash prize worth Rs. 25,000.

Click here for Terms and Conditions. (PDF 131 KB)