The Income Tax Department in collaboration with MyGov, is excited to host a nationwide Mascot Design Competition aimed at encouraging creativity and civic engagement among citizens.

This unique initiative invites participants to conceptualize and design a mascot that personifies the values, vision, and mission of the Income Tax Department of India. The mascot should be a symbol of trust, transparency, responsibility, and service, reflecting the department’s commitment to nation-building through efficient and taxpayer-friendly services.

Submission Guidelines:
1. Submissions must be in high-definition digital formats (e.g., JPEG, PNG), accompanied by a brief description (up to 200 words in either English or Hindi) explaining the concept.
2. The theme of the mascot should embody the values of the Income Tax Department - trust, transparency, and service - while symbolizing its commitment to nation-building through:
(i) Progressive tax policies
(ii) Efficient and effective administration
(iii) Enhanced voluntary compliance

Gratification: Top three winners will receive a gift hamper containing Departmental souvenirs and E-certificate.

Click here for Terms and Conditions (PDF - 440 KB)