As we celebrate 11 years of dedicated governance, let us reaffirm our commitment to building a Viksit Bharat. The Vocal for Local initiative led by the Government of India encourages every citizen to support and promote indigenous products, empowering local artisans, entrepreneurs, and industries.

Celebrate the spirit of Vocal for Local by sharing a photo and an inspiring story of a Made in India product you use in daily life. Whether it's a handcrafted item, a homegrown brand, or something made by local artisans — every product has a story. Upload your entry and inspire others to choose local with pride!

Preferred Hashtags Participant can use to share their stories on their Social media.
#MyLocalStory #VocalForLocal #MyGovIndia #Vocal4Local

Highlights:
1. Participants upload a photo of the product on MyGov
2. Along with the image, they write a 150–200-word story around:
i. How they discovered this local gem?
ii. What makes it special or sustainable?
iii. Who makes it and where it's from (if known)?
iv. What inspires you to switch for Swadeshi/Local products?

Gratification:
11 top winners will get the Cash Reward of INR. 11,000

Click here for Terms and Conditions (PDF - 124 KB)