GOVERNMENT OF INDIA
Start Date
01/08/2026 - 11:49
End Date
02/10/2026 - 23:45
Time zone: IST (GMT +5.30 Hrs)
Created : 1/08/2026
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Users Participated
In the last 12 years, SBM(G) has evolved from a sanitation programme into a nationwide movement that has improved public health, enhanced dignity of women, empowered communities and promoted sustainable rural development. Building on the achievement of Open Defecation Free (ODF) status, SBM(G) 2.0 has expanded its focus to sustaining sanitation outcomes through interventions such as Individual Household Latrines (IHHLs), Community Sanitary Complexes (CSCs), Solid and Liquid Waste Management, Plastic Waste Management, Faecal Sludge Management, GOBARdhan, Information, Education and Communication (IEC) and Capacity Building. The current phase of the Mission is scheduled to conclude in March 2027.
As the Department prepares the roadmap for the next phase of rural sanitation, it seeks ideas from citizens to sustain and strengthen the gains achieved under SBM(G) while addressing emerging challenges related to waste management, resource recovery, environmental sustainability, Operation & Maintenance (O&M) and long-term community ownership of assets and outcomes. Innovative, practical and scalable solutions are required to enhance sanitation service delivery, strengthen waste management systems, promote behavioural change and accelerate the transition towards a circular waste-to-wealth economy. Given that the diversities of rural areas from urban cities, suggestions and ideas, specific to rural scenarios will be highly appreciated. Along with these, with peri-urban areas / villages also growing fast and having characteristics of urban centers, solutions specific for such areas are also being sought.
The success of SBM(G) has been driven by the spirit of Jan Bhagidari (People's Participation). Citizens, Gram Panchayats, SHGs, youth, Swachhagrahis and other stakeholders have been at the forefront of transforming rural sanitation and their continued participation will remain critical for sustaining these achievements.
Accordingly, the Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti in collaboration with MyGov, invites citizens, youth, Gram Panchayats, SHGs, academic and research institutions, development partners and other stakeholders to share their suggestions and ideas for the next phase of rural sanitation programme on the following:
- Areas to be taken up (including existing areas where gaps may be remaining)
- New technological interventions for SWM, GWM, FSM.
- Rural Sanitation
- Solutions for treating pollution in small nallahs/rivulets discharging into rivers in rural areas.
- Adoption of solutions based on traditional knowledge and ancient wisdom in new settings for rural India.
- Any other area related to the programme.
The suggestions received will help and guide the next phase of SBM(G) and contribute to building cleaner, healthier and environmentally sustainable villages that will be strong contributors for achieving the goal of Viksit Bharat@2047.
Participation Guidelines
- All Citizens, youth (including students), Gram Panchayats & SHGs, academic and research institutions, development partners, NGOs and other stakeholders are invited to contribute ideas for shaping the next phase of rural sanitation and solid-liquid waste management under Swachh Bharat Mission (Grameen).
- For detailed information about SBM(G) Phase II, applicants may visit the SBM(G) Phase II operational guidelines available on website of the Department (https://swachhbharatmission.ddws.gov.in). The guidelines can also be assessed through: https://swachhbharatmission.ddws.gov.in/sites/default/files/Guidelines/SBMG%20Phase-II%20Operational%20Guidelines.pdf
- Suggestions may be submitted on any of the major components of SBM(G), including Individual Household Latrines (IHHLs), Community Sanitary Complexes (CSCs), Solid Waste Management, Liquid Waste Management, Plastic Waste Management, GOBARdhan, Faecal Sludge Management, Information, Education and Communication (IEC) and Capacity Building. Global best practices forming the bases of solution, may also duly mentioned and referred.
- Participants are encouraged to propose innovative, technology-driven, scientific, managerial, practical, feasible and scalable solutions to address rural sanitation challenges and strengthen long-term sustainability.
- Suggestions should focus on supporting the Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti, in developing the roadmap for the next phase of rural sanitation for India.
- Participants are required to register on the MyGov platform and submit their suggestions through the prescribed online form.
2 days 12 hours ago
🌿 Taglines / Headlines
"Har Vichar, Ek Naya Swachh Kal"
"Soch Badlo, Gaon Badlo"
"Aapka Idea, Bharat Ka Agla Kadam"
"Swachhata Ki Agli Kahani, Aapke Vichar Se"
"Ek Soch, Ek Swachh Bharat"
"Naye Vichar, Nayi Disha, Naya Gaon"
"Gaon Ki Awaaz, Swachh Bharat Ki Buniyad"
"Idea Do, Badlaav Lao"
"Swachhata Ka Agla Adhyay, Aap Likhenge"
"Chhoti Soch, Bada Badlaav"
✨ English Options
"Your Idea. India's Next Clean Chapter."
"Think Clean. Build Rural India."
"From Villages, For Villages — Share Your Vision."
"Innovation Starts at the Grassroots."
"Every Idea Counts Towards a Cleaner Tomorrow."
"Shape the Future of Rural Sanitation."
"Small Ideas, Big Impact — Rural India Needs You."
🎯 Call-to-Action Lines
"Apna Vichar Share Karo, Badlaav Ki Shuruaat Karo"
"Join the Movement — Submit Your Idea Today"
"Your Voice Can Build a Healthier Village"
"Contribute Now — Let's Design Rural India's Future"
🖋️ One-Liner for Poster Highlight
"Gaon Saaf, Soch Saaf — Agla Kadam Aapka!"
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2 days 12 hours ago
Suggestions for Plastic Waste Management in Rural Areas
1. Set up a small plastic collection center in every Gram Panchayat so people have a proper place to dispose of plastic waste.
2. Women Self-Help Groups (SHGs) can manage these centers and earn income by collecting and recycling plastic.
3. Use simple and low-cost machines to recycle plastic waste within the village instead of sending it to cities.
4. Convert recycled plastic into useful products like dustbins, benches, flower pots, paving blocks, fencing poles, and school furniture.
5. Organize a "Plastic-Free Village Day" every month where villagers, students, and youth collect plastic waste from roads, fields, and public places.
6. Give small rewards or certificates to families who regularly deposit plastic waste at the collection center to encourage participation.
7. Conduct awareness programs in schools and villages to teach people about reducing plastic use and keeping the environment clean.
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2 days 12 hours ago
Plastic waste is becoming a big problem in villages, especially single-use plastic and multi-layered plastic, because it is difficult and expensive to transport it to recycling plants in cities. A good solution is to set up small plastic recycling centers at the block or Gram Panchayat level and let Women Self-Help Groups (SHGs) manage them.
These centers can use simple and low-cost machines to shred and recycle plastic waste collected from nearby villages. The recycled plastic can be used to make useful products like paving tiles, flower pots, fencing poles, benches, or dustbins. These products can be used within the village itself or sold to nearby areas.
This will help keep villages clean, reduce plastic pollution, create jobs for rural women, and provide an additional source of income for SHGs. Instead of treating plastic as waste, it can become a valuable resource that supports a cleaner environment and a self-sustaining rural economy.
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2 days 12 hours ago
Swachh Bharat Mission ne gaon-gaon mein swachhata ki ek nayi soch di hai. Ab samay hai agle charan ki disha tay karne ka — behtar waste management, sustainable sanitation, aur har gaon ki active bhagidari ke saath.
Swachh Bharat, Swasth Bharat
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2 days 12 hours ago
To make rural sanitation sustainable, every village should have regular awareness campaigns on cleanliness, proper waste management, and safe drinking water. Schools and local communities should actively participate. Digital monitoring, timely maintenance of toilets, and incentives for clean villages can improve long-term sanitation and public health.
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2 days 13 hours ago
As rural landscapes evolve, the boundary between villages and towns is blurring. Peri-urban centers and large rural villages now host bustling commercial hubs, including dhabas, hardware stores, and local manufacturing units. These entities generate significantly more waste than a standard household, straining local waste infrastructure. Implementing a tiered "Pay-As-You-Throw" (PAYT) municipal model tailored for these rural commercial zones will ensure financial sustainability. Unlike a flat tax, PAYT charges businesses based specifically on the volume and type of waste they generate. This system financially penalizes high-waste generation and strictly incentivizes commercial source segregation and recycling. The revenue generated from these commercial waste fees directly funds the Gram Panchayat’s sanitation workers, transport vehicles, and processing facilities, creating a self-sustaining financial loop for robust solid waste management in rapidly urbanizing areas.
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2 days 13 hours ago
Modern sanitation often relies heavily on synthetic chemical cleaners, which are not only expensive and dependent on complex supply chains but can also disrupt the natural biological processes required for effective pit latrine and compost degradation. To counter this, SBM(G) can officially standardize and promote the ancient, vernacular wisdom of using wood ash and slaked lime (chuna) for sanitization. For centuries, these highly accessible, low-cost materials have been used in rural India. When applied to pit latrines, animal sheds, and compost trenches, ash and lime naturally raise the pH level of the environment. This effectively neutralizes odors, accelerates the breakdown of organic matter, and acts as a powerful natural biocide to eliminate harmful pathogens and fly larvae. By re-integrating this traditional knowledge, we empower households to maintain supreme hygiene standards sustainably, utilizing zero-cost materials readily available in their own backyards.
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2 days 13 hours ago
The greatest threat to the longevity of SBM(G) infrastructure is the lack of structured operation and maintenance. Relying perpetually on Gram Panchayat funds for upkeep is unsustainable. Instead, we must foster a new class of rural micro-entrepreneurs called "Sanitation-Preneurs." Through subsidized government loans and targeted capacity building, local youth can establish small businesses dedicated to sanitation services. These micro-franchises would offer paid services to households and commercial setups, such as mechanized pit-emptying, septic tank cleaning, drain desilting, and the distribution of processed compost back to farmers. By transitioning sanitation from a free government welfare service to a competitive, localized business model, we guarantee the professional, timely maintenance of rural infrastructure while simultaneously generating employment and retaining wealth within the village economy.
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2 days 13 hours ago
Rural India possesses a wealth of ancient wisdom regarding water conservation, particularly through traditional structures like 'Johads', 'Baolis', and stepwells. However, as villages modernize, these vital catchments are increasingly being ruined by the ingress of synthetic greywater and plastic pollution. SBM(G) 2.0 can revive this traditional knowledge by integrating it with modern ecological engineering. By constructing engineered bio-swales and physical silt-traps at the natural catchment inlets of these traditional ponds, we can protect the water quality. These bio-swales, lined with specific filtering reeds and gravel, naturally intercept and purify soapy household runoff and trap solid waste before it reaches the main reservoir. This fusion of ancient rainwater harvesting architecture with modern bio-filtration ensures these historical water bodies remain pristine, providing a sustainable, clean water table for the community while preventing vector-borne diseases.
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2 days 13 hours ago
While SBM(G) has successfully built infrastructure, sustaining long-term behavioral change requires transitioning from awareness campaigns to tangible economic incentives. Introducing a "Swachhata Credits" gamification system creates a digital ledger for positive sanitation behaviors. Using the existing network of Swachhagrahis, households receive digital points on a dedicated app for measurable actions: consistently segregating dry/wet waste, maintaining their soak pits, or contributing cow dung to the community GOBARdhan plant. Once accumulated, these credits can be redeemed for direct economic benefits, such as subsidized agricultural seeds, discounted fertilizers from local cooperatives, or even rebates on Gram Panchayat water and property taxes. By directly monetizing civic responsibility, this system ensures absolute community participation, transforms waste into a valuable household currency, and guarantees the sustained maintenance of village sanitation assets.
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