“Mela Moments Photography Contest” was an initiative by the Ministry of Culture, under the aegis of ‘Azadi ka Amrit Mahotsav’ to work towards popularizing festivals and melas across the country. Announced by the Hon’ble Prime Minister, Shri Narendra Modi, during his Mann Ki Baat, the campaign aimed to uplift the spirit of the festive season through visiting and clicking pictures of the festivals and melas.