NHAI Mascot Design Competition

Start Date 31/07/2026 - 15:00

End Date 31/08/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Submission Closed

Ministry: Ministry of Road Transport and Highways Sector:

Others

2476

Total Submissions in this Task

202

Approved

2274

Under Review

Created: 31/07/2026

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)

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Piyush Tyagi

1 day 3 hours ago

NHAI MASCOT PRESENTATION - Piyush Tyagi (designbypiyush29@gmail.com)

Payal Mehta

1 day 3 hours ago

Meet Bha-Mil (भा-मिल), a mascot bridging India’s wayfinding heritage with a smart, sustainable future. The name thoughtfully fuses Bharat (India) and Milan (Connection) with the classic highway Milestone. Visually, Bha-Mil’s core takes the familiar shape of a yellow-and-white milestone, representing reliable guidance and trust. This foundation is modernized by a friendly digital face and communication antennas, highlighting NHAI’s shift toward tech-driven, smart highways. In its hand, a smart tablet displaying India's map symbolizes seamless pan-India connectivity, while the flowing road-marked cape gives Bha-Mil a dynamic, protective presence. Safety is paramount: the high-visibility "Road Safety First" vest and red first-aid kit reflect an unwavering commitment to traveler well-being. Finally, Bha-Mil is built for the future. Rugged tire-boots signify continuous progress and smooth motion across diverse terrains, while solar panels integrated into its limbs champion green, eco-friendly infrastructure. Approachable and highly adaptable, Bha-Mil is the ultimate companion - connecting Bharat safely, one milestone at a time.

(3.74 MB ) Google File

MANIFTARAMARFATIYA

1 day 3 hours ago

NHAI Mitra – A Friendly Guardian of India’s Highways I designed NHAI Mitra as a friendly and approachable mascot that represents the people working behind India’s highways and the vision of NHAI to create safe, reliable and seamless connectivity across the nation. The mascot wears a yellow safety helmet, representing protection, responsibility and road safety. The orange high-visibility jacket with reflective strips represents the dedication of highway workers and the importance of safety on every road. The friendly smile makes NHAI Mitra welcoming and easy to connect with, while the thumbs-up gesture represents confidence, trust and the message that every journey should be safe and smooth. Through its simple and clear design, NHAI Mitra aims to become a recognisable visual ambassador for NHAI. The mascot can be used to communicate important messages about road safety, safe driving, highway awareness and India’s infrastructure development. NHAI Mitra represents the idea that highways are not only roads that connect places—they also connect people, opportunities and the future of India.

(0.22 MB )

Ayushil

1 day 3 hours ago

RAAHI: The Highway Companion Raahi, meaning a traveller, is designed as the friendly “Highway Companion” of NHAI. She represents the idea that a highway is not just a road, but a connection that supports people throughout their journeys. Her road-inspired ponytail is the main visual element of the mascot. The flowing road with lane markings represents seamless connectivity, movement and progress, while its continuous form reflects NHAI’s role in connecting people, places and opportunities across India. Her welcoming gesture represents guidance, assistance and trust, making her approachable for people of all ages. The NHAI-inspired sling bag connects Raahi directly with the organisation and symbolises the support and information that travellers can rely on during their journey. Her wheeled shoes represent modern mobility, innovation and the changing face of India’s highway network. The simple blue and yellow colour palette conveys trust, reliability, optimism and progress. Her clean, friendly form is designed to remain recognisable in both colour and monochrome and to work across digital platforms, print, awareness campaigns, events and merchandise. Raahi is more than a mascot; she represents NHAI’s commitment to making every journey connected, safe, reliable and future-ready.

(0.15 MB )

MANIFTARAMARFATIYA

1 day 3 hours ago

(0.22 MB )

MANIFTARAMARFATIYA

1 day 3 hours ago

(0.22 MB )

AARABIU

1 day 3 hours ago

Webbing India – Representing 28 States and 8 Union Territories The core idea behind the “WEBBING INDIA” design is to symbolize the strength, connectivity and unity of India’s vast transportation network. Nationwide Interconnectivity: Like an intricate web that connects every point, NHAI’s highway network links the four corners of the nation—North, South, East, and West—creating seamless connectivity across India. The Master Architect: The spider represents precision, resilience, and continuous creation, reflecting NHAI’s role as the master builder and weaver of India’s modern infrastructure. Flow of Life & Economy: The web symbolizes the continuous movement of vehicles, routes, and communication, highlighting the essential flow of trade, travel, and economic activity that unites India’s diverse regions. Strength in Networked Unity: Just as individual strands come together to form a strong and resilient web, interconnected roads collectively create a faster, safer, more efficient, and integrated transportation network for the nation.

AbhilashKumarS

1 day 3 hours ago

Ant is the strongest and hard working engineer in the world ....that make it the best mascot for NHAI projects. I name it ANTNHAI.... I kept it simple for easy and practical use at sites, offices etc

Meenakshi pokhriyal

1 day 3 hours ago

Raahi is a friendly mascot inspired by the NHAI milestone, symbolizing NHAI's role in guiding and connecting travellers across India. The design brings together road safety, digital technology, sustainable infrastructure, national connectivity and the vision of a modern, accessible highway network. Elements such as the Indian map, highway, FASTag, satellite technology, greenery and people collectively represent the journey towards safer, smarter and more sustainable roads. The mascot reflects NHAI as a trusted companion for every journey and a catalyst for a stronger, better-connected India.

(0.09 MB )

Bhawna

1 day 3 hours ago

Hi! My mascot concept reflects NHAI’s values of strength, trust, safety, connectivity, and sustainability. The design brings these ideas together in a friendly, approachable character representing NHAI’s vision for a safer, greener, and more connected India. The artwork is an original creative work created specifically for this submission.