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      Together, Let's Engage In Good Governance 
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      1. Home
      2. Do/Task
      3. NHAI Mascot Design Competition

      NHAI Mascot Design Competition

      Facebook X
      NHAI Mascot Design Competition
      Start Date 31/07/2026 - 15:00
      End Date 31/08/2026 - 23:45
      Time zone: IST (GMT +5.30 Hrs)
      Submission Closed
      Ministry: Ministry of Road Transport and Highways Sector:
      Others
      2476
      Total Submissions in this Task
      202
      Approved
      2274
      Under Review
      Created: 31/07/2026

      The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

      Evaluation Criteria:
      All entries must adhere to the following specifications:
      1. The mascot must be original and unpublished.
      2. File format: JPEG/PNG (High Resolution)
      3. Minimum Resolution: 300 DPI
      4. Maximum file size: 4 MB
      5. The design should be scalable and suitable for:
      a. Website
      b. Mobile Applications
      c. Social Media
      d. Print Media
      e. Banners & Official Documents
      6. The Mascot must work in both coloured and monochrome formats.
      7. The winner must provide editable source files (EPS or SVG) upon selection.
      8. There should be no watermarks, signatures, or personal identification in the design.
      9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

      Submission Guidelines:
      1. Platform: Entries must be submitted on MyGov.in only.
      2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
      3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
      4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

      Entries will be evaluated based on:
      • Relevance- Alignment with the vision & mission of NHAI
      • Creativity & Originality- Uniqueness of the concept and design
      • Visual Impact- Aesthetic appeal and memorability
      • Concept Clarity & Storytelling - Strength of narrative and symbolism
      • Adaptability & Usability - Use across digital, print, animation and merchandise
      • Technical Quality - Professional execution and detailing

      Rewards & Gratification
      1st Prize: ₹1,00,000 (Rupees One Lakh only)
      2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
      3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
      All winners will receive a certificate of recognition from NHAI.

      Click here for Terms and Conditions (PDF - 124 KB)

      KodishalaSaiVedanth
      Kodishala Sai Vedanth
      20 hours 16 minutes ago

      My mascot "Antara" is a cheerful leaf-cutter ant wearing a construction helmet and reflective safety jacket, holding a large green leaf that says “HELLO NHAI!”. I wanted to create a character that feels friendly and familiar while representing the people and spirit behind India’s highways. The leaf-cutter ant is a remarkable creature, an intelligent engineer and a tireless worker in one. Ants design and build complex underground homes, organise themselves efficiently, and work tirelessly as a team. They also carry leaves along organised trails, creating a natural connection with roads and routes. These qualities represent the planning, engineering skill, dedication and hard work that go into building and maintaining highways. The ant also represents the countless workers who put in their effort every day so that millions of people can travel safely. The helmet and reflective jacket symbolise construction and safety, while the green leaf represents nature and the responsibility to protect our environment. The cheerful “HELLO NHAI!” makes the mascot welcoming and approachable. It is meant to feel like a little friend that people can recognise, enjoy and associate with their journeys. Overall, the mascot celebrates intelligence, hard work, teamwork and connectivity, while reminding us that behind every road is the effort of people working together to keep India moving.

      comments image 186013 (0.06 MB )
      TejasUdayBanavali
      Tejas Uday Banavali
      20 hours 19 minutes ago

      My name is Tejas Uday Banavali my mascot name is Milu, a friendly mascot inspired by the familiar Indian highway milestone. As a symbol of direction, distance, progress, and destinations, the milestone becomes an approachable companion for India’s highway travellers. Milu’s rounded anatomy, expressive eyes and eyebrows, oversized hands, short legs, and cheerful smile create a warm and memorable personality. His vibrant colours make him energetic and noticeable across media and age groups. The “INDIA ∞ KM” identity represents India’s limitless journey, continuous movement, connectivity, and possibilities. The tagline “Connecting India, Mile by Mile” reflects milestones, progress, destinations, and NHAI’s vision of a safe, efficient, well-connected highway network.

      (0.04 MB ) comments image 186016
      ahansinha_1
      Ahan Sinha
      20 hours 21 minutes ago

      Milestone is a mascot built entirely from the language of the Indian highway. Every part of its body represents something a traveler encounters on a National Highway brought together into one confident character that embodies NHAI's own words: Not Just Roads, Building A Nation. Head – The Highway Milestone: shaped like India's yellow and white distance marker, reading 0 KM the starting point of every journey NHAI builds. Crown – The Direction Board: a green signboard pointing left and right symbolizing guidance and NHAI's role in connecting every region. Body – The Highway: the torso is a road with a yellow dashed lane line the backbone of the character just as highways are the backbone of India's economy. Legs – The Toll System: striped toll barrier posts with a glowing FASTag chip on the chest representing seamless modern highway systems. Arms – The Bridges: curved like bridge arches, one hand holding a rural village, the other an urban skyline showing NHAI bridging village and city.

      comments image 186012
      Ayush_5278
      Ayush
      20 hours 22 minutes ago

      NHAI building roads and connecting india.

      comments image 186001 comments image 186004
      RupsaChakraborty_33
      RupsaChakraborty
      20 hours 25 minutes ago

      This mascot represents NHAI through the idea of safe, strong and responsible highways. The pangolin was chosen because its protective scales naturally symbolize safety and protection, which are important values in road travel. Its strong body and sturdy appearance reflect the strength and durability of India’s highway infrastructure. The bright reflective safety vest connects the mascot directly with road workers and reminds people of the importance of visibility and road safety. The blue scarf represents trust, responsibility and a sense of service. The welcoming “Namaste” pose gives the mascot a friendly and approachable personality, making NHAI feel more connected to the public. The blank signboard allows the mascot to communicate important road-safety messages, awareness campaigns and information. As a pangolin is also a protected Indian wildlife species, the mascot can represent NHAI’s responsibility toward nature and sustainable development while building better connectivity across the country. Overall, it combines safety, connectivity, strength, awareness and environmental responsibility in one memorable character.

      comments image 186008
      Kavita Iyer_1
      Kavita Iyer
      20 hours 27 minutes ago

      Lord Vishwakarma represents the timeless Indian archetype of the creator, master craftsman and divine architect, while modern AI tools represent the evolution of that creative and engineering spirit.

      comments image 186005 (0.39 MB )
      YOGESHA_86
      YOGESH A
      20 hours 29 minutes ago

      MILEON – NHAI Mascot MILEON, derived from “MILE + ON”, conveys the message “Every mile moves the nation forward”. Inspired by the familiar highway milestone, MILEON transforms a functional road symbol into a friendly, living character representing progress, connectivity, safety, sustainability and nation-building. Its milestone-shaped body represents every stage and achievement of a journey. The highway flowing across the body symbolizes seamless connectivity and mobility, while the interconnected network of nodes represents roads linking people, places and opportunities across India. The green cap and leaves represent sustainable, environmentally responsible infrastructure and a greener future. The yellow reflective bands signify visibility, road safety and awareness. MILEON’s expressive face, smile and gestures communicate trust, positivity and an approachable connection with citizens. Its arms, hands, legs and shoes give the milestone a sense of movement, stability and human character. Its varied expressions and poses—including welcome, thumbs-up, Namaste, pointing ahead and moving forward—enable communication across awareness campaigns, education, events, digital platforms and public outreach. Its clean silhouette is adaptable to websites, mobile applications, social media, print, banners and official documents, while its monochrome form retains recognizability. MILEON turns every milestone into a message of progress: every mile connects, every journey matters, and the nation keeps moving forward.

      comments image 186002 (0.18 MB )
      Kavita Iyer_1
      Kavita Iyer
      20 hours 32 minutes ago

      A tribute to our Sir M. Visvesvaraya who stands as an enduring symbol of India's engineering heritage. His life represents the values of technical excellence, innovation, discipline, efficiency, foresight and public service.

      comments image 185999 (0.33 MB )
      Kavita Iyer_1
      Kavita Iyer
      20 hours 34 minutes ago

      Raah Shakthi , The Engineer. The Creator, The Protector. The Builder of Bharat.

      (0.31 MB ) comments image 185996
      SaranjeetSingh_68
      SaranjeetSingh
      20 hours 35 minutes ago

      Raahi is the friendly face of NHAI, born from the idea of the highway itself. His flowing road-shaped design represents seamless connectivity, while the safety elements symbolize NHAI’s commitment to safe and responsible travel. The tricolour flow reflects national pride, the green elements represent sustainable infrastructure, and the modern highway and technology-inspired details communicate innovation and future-ready development. His confident yet approachable personality represents trust, reliability and people-first service, while his journey forward symbolizes nation-building and India’s progress.

      comments image 185997
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