NHAI Mascot Design Competition

Start Date 31/07/2026 - 15:00

End Date 31/08/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Submission Closed

Ministry: Ministry of Road Transport and Highways Sector:

Others

2476

Total Submissions in this Task

202

Approved

2274

Under Review

Created: 31/07/2026

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)

Sort by:

Ashima Pande

21 hours 30 minutes ago

A memorable elephant mascot designed to represent NHAI’s strength, reliability, safety, and commitment to connecting India. The character combines a professional highway-inspired identity with an approachable personality, making road-safety communication more engaging for people of all ages. Please find my drive link to my NHAI mascot presentation. Thank you.

Google File

YadhuAReji

21 hours 39 minutes ago

MILAN (मिलन) “Connecting India, bringing us together.” Milan, meaning coming together, represents the spirit of a connected and united India. Inspired by the peacock, India’s national bird, Milan reflects the country’s rich diversity, vibrant identity and collective pride.  The peacock’s colourful feathers symbolise the many cultures, regions and communities of India, while the NHAI safety vest represents the highways that bring these diverse parts of the nation closer together.  Milan’s energetic and welcoming personality conveys connection, positivity and progress. He represents how every highway is more than a road-it is a link between people, places, opportunities and aspirations.  Through Milan, NHAI’s vision of a safer, stronger and better-connected India becomes approachable and memorable for citizens of all ages. Milan is the spirit of India coming together-one road, many journeys, one connected nation.

sudiptakumarbehera_1

21 hours 41 minutes ago

*1. The Helmet with Flyover:* His orange safety helmet is crowned with a modern flyover interchange, symbolizing innovation in infrastructure, protection and NHAI's engineering excellence. *2. Infinity Road Base:* He stands on a road shaped as an infinity symbol (∞), representing seamless, endless connectivity that binds the nation together. *3. Trust & Safety:* The high-visibility orange jacket with reflective strips and the Ashoka Chakra badge on his chest denote trust, safety and national responsibility. His friendly smile makes NHAI approachable to every citizen. *4. Sustainability:* The small green sapling in his hand signifies NHAI's commitment to sustainable, green highways and eco-friendly development. *5. Adaptability:* The design uses clean vector lines with NHAI's signature orange, steel grey and India blue. It works perfectly in full colour, single colour, as a small app icon or a large banner, as a 3D toy or an animated character for road safety campaigns.

luv Sharma

21 hours 48 minutes ago

RAHPATH represents India’s journey towards seamless connectivity, safe mobility and sustainable progress. Its continuous highway form symbolises connectivity, while the upward arrow represents innovation and growth. The integrated bridge signifies strong infrastructure, and the green leaf reflects sustainability. The distinctive form and colour palette communicate trust, progress and nation-building, while ensuring adaptability across digital, print, signage, merchandise and monochrome applications.

(3.87 MB )

Ekta

21 hours 54 minutes ago

I have designed a logo for NHAI named Margveer

NaitikSingh

21 hours 55 minutes ago

This is my presentation of mascot and it's symbolism.

Google File

jaya jaiswal

21 hours 56 minutes ago

National Highways Authority of India (NHAI) The National Highways Authority of India (NHAI) is an important organisation responsible for the development, maintenance and management of National Highways in India. It plays a major role in improving road connectivity and supporting the country’s economic growth. NHAI develops modern highways, bridges, expressways and other road infrastructure to make travel faster and safer. Good highways connect cities, villages, industries and important economic centres. They also help farmers and businesses transport goods efficiently across the country. Road safety is one of the important goals of highway development. NHAI works towards better road design, signs, safety measures and modern technologies to make journeys safer for everyone. It is also promoting greener and more sustainable highway infrastructure. Modern projects such as green highways, FASTag, electronic toll collection and smart transportation systems show how technology is transforming India’s road network. Better highways also contribute to employment, tourism, trade and overall development. NHAI is therefore an important part of India's journey towards Viksit Bharat. Strong roads create stronger connections, and stronger connections create new opportunities for people and businesses. “Better Highways, Better Connectivity, Better India.” 🇮🇳🛣️

NaitikSingh

21 hours 56 minutes ago

This is my presentation on NHAI mascot and it's symbolism and the rest is my work you can have a look. Thank you.

Google File

Anwesa Dey

21 hours 58 minutes ago

Concept Note I wanted to create a mascot that represents NHAI’s vision of safe, seamless and sustainable connectivity across India. I combined the qualities of a dog with the form and purpose of a highway vehicle. I chose a dog because it represents companionship, loyalty, protection and reliability. I wanted the mascot to feel like a trusted companion throughout every journey. Its wheel-based feet represent continuous movement, smooth mobility and the flow of people and opportunities across the country. I incorporated road markings into its body to connect the mascot with India’s expanding highway network and modern infrastructure. The leaf-shaped rotor on its head represents the harmony between technology and nature, symbolising sustainable development, green innovation and a forward-looking approach to infrastructure. I gave the mascot a cheerful expression to make it friendly, approachable and memorable for people of all ages. I also kept its form clean and adaptable for use across digital platforms, print media, awareness campaigns, official communication and merchandise. Through this mascot, I wanted to portray NHAI as a trusted companion on every journey—connecting people, protecting lives and helping build a greener, smarter and better-connected India.