GOVERNMENT OF INDIA
Start Date
31/07/2026 - 15:00
End Date
31/08/2026 - 23:45
Time zone: IST (GMT +5.30 Hrs)
Submission Closed
2476
Total Submissions in this Task
202
Approved
2274
Under Review
Created: 31/07/2026
1 day 8 hours ago
Mascot Name: Raaj (meaning King or Rule, symbolizing sovereignty, safety, and leadership on Indian highways)
Role: Official Safety Guardian and Brand Ambassador for the National Highways Authority of India.
Raaj wears a golden crown shaped like a traditional highway milestone, representing authority, progress, and the vast network of national highways uniting the nation.
Tricolor Theme which is traffic Signal Palette where Red colour Represents courage, energy, and vigilance the qualities essential for maintaining safe and active road transit.
• Yellow Center: Features a glowing star symbol at the core, representing guidance, clarity, and safety illumination along night routes.
• Green Lower Body: Symbolizes sustainability, eco-friendly highway development, smooth travel, and prosperity across regions.
• Futuristic & Approachable Build: Designed as a friendly robot guardian, Raaj reflects the modern, technological evolution of smart highways (FASTag, AI traffic management, toll automation) while remaining warm and accessible to commuters of all ages.
Raaj answer queries, and promote courteous driving. Integrated with modern infrastructure to represent smart, digitalized highway operations.
Application and Utility for NHAI
• Road Safety Campaigns: Used across billboards, digital signboards, and social media to educate the public on lane discipline, seatbelt awareness, and speed limits.
• Toll Plazas & Smart Booths: Acts as a recognizable mascot at automated toll collection points and highway assistance centers.
• Mobile Apps and Portals: Serves as an interactive AI assistant guide for route planning, emergency assistance, and FASTag support.
1 day 8 hours ago
Mascot Name: Raaj (meaning King or Rule, symbolizing sovereignty, safety, and leadership on Indian highways)
Role: Official Safety Guardian and Brand Ambassador for the National Highways Authority of India.
Raaj wears a golden crown shaped like a traditional highway milestone, representing authority, progress, and the vast network of national highways uniting the nation.
Tricolor Theme which is traffic Signal Palette where Red colour Represents courage, energy, and vigilance the qualities essential for maintaining safe and active road transit.
• Yellow Center: Features a glowing star symbol at the core, representing guidance, clarity, and safety illumination along night routes.
• Green Lower Body: Symbolizes sustainability, eco-friendly highway development, smooth travel, and prosperity across regions.
• Futuristic & Approachable Build: Designed as a friendly robot guardian, Raaj reflects the modern, technological evolution of smart highways (FASTag, AI traffic management, toll automation) while remaining warm and accessible to commuters of all ages.
Raaj answer queries, and promote courteous driving. Integrated with modern infrastructure to represent smart, digitalized highway operations.
Application and Utility for NHAI
• Road Safety Campaigns: Used across billboards, digital signboards, and social media to educate the public on lane discipline, seatbelt awareness, and speed limits.
• Toll Plazas & Smart Booths: Acts as a recognizable mascot at automated toll collection points and highway assistance centers.
• Mobile Apps and Portals: Serves as an interactive AI assistant guide for route planning, emergency assistance, and FASTag support.
(1 MB )
1 day 8 hours ago
This
1 day 8 hours ago
This
1 day 8 hours ago
Nirmaan (creation), is designed as a rabbit that showcases construction and creation through
faster growth, and agility along with forward movement to characterize the contemporary Indian
highway system. The mascot’s other elements such as the cap, cape, belt and shield speak of
NHAI’s core mission of connectivity, safety, trust and nation-building. The shield’s map illustrates
NHAI’s ability to unite regions through nationwide multi-lane projects.
1. Connectivity
The symbolism of the rabbit is NHAI’s welcoming face for public interface. It shows creation,
faster growth, and building of trust. The FASTag cap, administered by NHAI’s IHMCL, is
reflective of the digital driven tolling innovation.
2. Safety
The shield imprinted with the map of India showcases NHAI’s priority to protect every traveller
on all roads of India. The thumbs-up and the blue are reflective of the reliability that citizens
repose in NHAI’s highways.
3. Infrastructure
Green signifies eco-friendly and sustainable highway infrastructure and responsibility for the
environment. The belt represents structure and discipline of the roadway network.
4. Nation Building
The bridge on the cape signifies NHAI’s contribution towards constructing connected roads with
a forward looking pace.
5. Convenience
Subsequently to the concept, RaFAST also introduces convenience for digital and contactless
tolling.
(0.07 MB )
1 day 8 hours ago
This is my presentation on NHAI mascot and it's symbolism and the rest is my work have a look please.
Thank you.
1 day 8 hours ago
Nations pride seamless connectivity,safe roads.
1 day 8 hours ago
Mascot Name: SAARTHI
S.A.A.R.T.H.I. – Safe & Aware, Always Responsible Towards Highways & Infrastructure
SAARTHI represents a trusted road safety companion who guides every road user towards safer and more responsible behaviour. Inspired by the Indian meaning of “Saarthi” as a guide, the mascot reflects NHAI’s commitment to safety, connectivity, trust, innovation and nation-building. The helmet represents protection and promotes helmet use among cyclists, two-wheeler riders and pillion riders for every journey, whether short or long. The highway-inspired design symbolizes seamless mobility and progress, while the tricolour elements reflect national pride. Friendly, youthful and approachable, SAARTHI aims to educate, sensitise and motivate citizens to make road safety a lifelong habit.
(0.68 MB )
1 day 8 hours ago
Namaste
I have given the name for moscot design as Swarajya traveler.
Swarajya (Self-Reliance & Pride): Rooted in modern India's spirit of Atmanirbhar Bharat (Self-Reliant India), "Swarajya" reflects national pride, modern infrastructure development, and seamless sovereignty over our roads.
Traveler (Progress & Connectivity): Represents every citizen using Indian National Highways, moving smoothly across the country with speed, safety, and modern convenience.
I have added a tiger in the moscot design as a main character,
As India’s national animal, the Bengal Tiger represents strength, agility, and modern resilience. Positioned as a friendly mascot, it symbolizes NHAI’s commitment to building world-class, robust infrastructure across the nation.
The Digital Tablet (Tech-Driven Infrastructure): The tablet displays the FASTag and GPS symbols, highlighting NHAI’s digital transformation. It points directly to the future of Indian transit—seamless electronic tolling, real-time satellite navigation, and intelligent traffic management.
The Thumbs-Up (Safety, Trust & Approval): The confident thumbs-up gesture communicates speed, reliability, and approval. It gives travelers the assurance that Indian highways are safe, efficient, and hassle-free.
The design summary
"Swarajya Traveler brings together national pride and cutting-edge digital mobility. The Bengal Tiger represents the power of India's highway network, while the tablet showcasing FASTag and GPS technology—backed by a welcoming thumbs-up—signals a fast, smart, and reliable journey for every citizen."
I would like to thank the government and NHAI team for giving this wonderful opportunity to participate
Thankyou...
1 day 9 hours ago
No Accident Highways in India Mascot to show NHAI with Sign boards, Signals, Road markings. The Mascot is themed to use Tiger and Peacock which is our national animal and bird.
