NHAI Mascot Design Competition

Start Date 31/07/2026 - 15:00

End Date 31/08/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Submission Closed

Ministry: Ministry of Road Transport and Highways Sector:

Others

2476

Total Submissions in this Task

202

Approved

2274

Under Review

Created: 31/07/2026

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)

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Ayush Rastogi

1 day 8 hours ago

Mascot Concept – “NAVMARG: Building the Highways of Tomorrow” This mascot, NavMarg, represents the vision of NHAI’s futuristic and progressive approach towards highway construction in India. The name NavMarg combines “Nav” (new/futuristic) with “Marg” (path/road), symbolizing a new path towards the future of Indian highways. The character is designed as a cheerful highway worker, combining the identity of road construction with the imagination of future technology. The most distinctive element of the mascot is the large transparent helmet inspired by an astronaut’s space suit. It symbolizes the idea of taking Indian highways beyond conventional construction and into a new era of innovation, technology and futuristic infrastructure. The space-inspired helmet creates a visual connection between space technology and next-generation highways, suggesting that the roads of tomorrow can be built with the same spirit of advanced engineering, precision and innovation. The orange-and-white body reflects road construction and highway aesthetics, while the high-visibility safety vest represents the hardworking people who make India’s infrastructure possible. The confident thumbs-up gesture communicates safety, progress, reliability and optimism. NavMarg’s friendly face and expressive personality make it approachable and memorable, allowing it to connect with commuters, workers and the younger generation. Overall, NavMarg represents NHAI’s journey from building roads today to creating smarter, safer and more futuristic highways for India’s tomorrow.

(0.03 MB )

AnanyaVerma

1 day 8 hours ago

Ananya verma NHAI MASCOT NHAI MITRA is envisioned as a friendly and approachable mascot representing the National Highways Authority of India. The character combines the identity of a modern highway with the qualities of safety, technology, connectivity and sustainability. Designed to feel helpful rather than intimidating, NHAI Mitra acts as a visual companion for road users and communicates the idea that highways are not only infrastructure, but also a means of connecting people, places and opportunities. Its simple, expressive form allows the mascot to work across awareness campaigns, public events, educational material, social media and digital communication.

(1.09 MB ) (0.07 MB )

KBALRAJ

1 day 8 hours ago

A long Journey Begins with a small step it starts from our doorstep moves through Rural Roads, Reaches Highway and National Highways and Finally extends to the Airway. Journey of Progress: Door Step → Rural Road → Highway → National Highway → Railway/ Seaway → Airway → World. It beautifully represents how a small beginning can lead to a long and successful Journey. A successful Journey is one that follows Safety Rules. “Follow Safety Rules – Make Every Journey a Successful Journey” Title of logo: NHAI Trible ‘A’ Traffic Symbol (AAA Block): Three Main Shapes of Highway Traffic Signs they are: 1. YELLOW/RED TRIANGLE ▲ – Warning/Caution:- a. Tells you about Danger or a Change Ahead. b. Example:- Sharp Bend, Railways Crossing, School Zone. 2. CIRCLE ● – Regulatory / Restriction:- a. Tells you what you must or must not do. b. Example:- Speed Limit, No Entry, No Overtaking. 3. RECTANGLE/SQUARE – Information / Guidance:- a. Gets information or Direction b. Example:- Hospital Parking, Fuel Station, Destination / Distance. ▲ Triangle:- Be Careful ● Circle:- Follow the Rule █ Square/ Rectangle:- Get Information. For Highway Driving you can match the Three Types of Safety Signs like this Sign Type: Mandatory / Regulatory Meaning: You must follow the Instruction Driver’s Action: Obey / Adjust. Sign Type Meaning Drivers Action Mandatory/Regulatory You must follow the Instructions Obey / Adjust Cautionary/Warning Danger or Hazard Ahead Slow Down / Be careful / Adapt Informations Gives useful Information or Guidance Understand / Follow the Information “AAA Meaning”:- A UNDERSTANDING - ADJUSTABLE - ADAPTABILITY Thanking you Sir, Yours Sincerely, K. BALRAJ, No.43, Indira Nagar, Kondur Post, Cuddalore Taluk, Tami Nadu. Cell: 9688524484.