NHAI Mascot Design Competition

Start Date 31/07/2026 - 15:00

End Date 31/08/2026 - 23:45

Time zone: IST (GMT +5.30 Hrs)

Submission Closed

Ministry: Ministry of Road Transport and Highways Sector:

Others

2476

Total Submissions in this Task

202

Approved

2274

Under Review

Created: 31/07/2026

The National Highways Authority of India (NHAI), in collaboration with MyGov, invites citizens to participate in the NHAI Mascot Design Competition. This is an opportunity to create a unique mascot that represents NHAI's vision of seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building. The selected mascot will serve as NHAI's official visual ambassador across awareness campaigns, public outreach programmes, events, publications, digital platforms and other communication materials. Participants must submit an original mascot design along with a brief concept note explaining its symbolism and significance through the MyGov portal.

Evaluation Criteria:
All entries must adhere to the following specifications:
1. The mascot must be original and unpublished.
2. File format: JPEG/PNG (High Resolution)
3. Minimum Resolution: 300 DPI
4. Maximum file size: 4 MB
5. The design should be scalable and suitable for:
a. Website
b. Mobile Applications
c. Social Media
d. Print Media
e. Banners & Official Documents
6. The Mascot must work in both coloured and monochrome formats.
7. The winner must provide editable source files (EPS or SVG) upon selection.
8. There should be no watermarks, signatures, or personal identification in the design.
9. The winning Mascots will become the exclusive intellectual property of the National Highway Authority of India.

Submission Guidelines:
1. Platform: Entries must be submitted on MyGov.in only.
2. Concept Note: A brief rationale (maximum 200 words) explaining the design and symbolism along with a PDF file.
3. AI Policy: Designs must be original and not generated using AI tools or plagiarized.
4. Last date of submission of entries: 1 Month from the starting date of competition (as mentioned on MyGov Portal).

Entries will be evaluated based on:
• Relevance- Alignment with the vision & mission of NHAI
• Creativity & Originality- Uniqueness of the concept and design
• Visual Impact- Aesthetic appeal and memorability
• Concept Clarity & Storytelling - Strength of narrative and symbolism
• Adaptability & Usability - Use across digital, print, animation and merchandise
• Technical Quality - Professional execution and detailing

Rewards & Gratification
1st Prize: ₹1,00,000 (Rupees One Lakh only)
2nd Prize: ₹50,000 (Rupees Fifty Thousand only)
3rd Prize: ₹25,000 (Rupees Twenty-Five Thousand only)
All winners will receive a certificate of recognition from NHAI.

Click here for Terms and Conditions (PDF - 124 KB)

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mikemca2000@gmail.com

1 day 11 hours ago

NHAI Mascot Design

(1.27 MB )

Jhalak Janghel

1 day 11 hours ago

According to me this mascot perfectly represents the developing as the mascot is in its prime youth

RoonaAnsari

1 day 11 hours ago

Concept – RAAHI “Raahi” NHAI का friendly mascot है, जो भारत में सुरक्षित, सुगम और बेहतर सड़क यात्रा का प्रतीक है। इसका road-shaped body पूरे देश को जोड़ने वाली seamless connectivity को दर्शाता है। Helmet सड़क सुरक्षा और जिम्मेदारी का प्रतीक है, जबकि thumbs-up भरोसे, सकारात्मकता और सुरक्षित यात्रा का संदेश देता है। भारत का मानचित्र NHAI की राष्ट्र-निर्माण और देश को बेहतर तरीके से जोड़ने की प्रतिबद्धता को दर्शाता है। Raahi innovation, sustainability और road safety के साथ भारत को एक मजबूत, सुरक्षित और connected future की ओर आगे बढ़ने का संदेश देता है। Tagline: “RAAHI HAI, RAAH SAHI HAI!”

user_414943

1 day 11 hours ago

The NHAI Gaur Mascot represents strength, safety, responsibility, and dependable service on India’s highways. Inspired by the Indian Gaur (Bos gaurus), one of India’s most powerful native animals, the mascot symbolizes resilience, stability, and reliable infrastructure. Designed with a friendly and approachable appearance, it promotes trust and road safety among travellers. Its upright posture reflects active service, while the thumbs-up gesture conveys confidence, positivity, and safe journeys. The safety helmet and reflective workwear represent highway construction, maintenance, and NHAI’s commitment to road safety. The highway-themed shield symbolizes protection and secure mobility, while the road elements highlight NHAI’s role in connecting people and opportunities across the country. The mascot embodies the vision of “Safe Roads, Stronger India.”

(2.45 MB )

MANPREETSINGHSAINI

1 day 11 hours ago

The owl- a bird associated with watchfulness, wisdom and guardianship.

(0.28 MB )

Sanjukta Saha

1 day 11 hours ago

Please find attached the mascot design and concept note for my submission, “WEERA – The Baya Weaver.” The design represents NHAI’s vision of seamless connectivity, road safety, sustainable infrastructure, innovation, trust, and nation-building.

(0.05 MB )

KuntalPramanik

1 day 11 hours ago

Thanks for this opportunity 🙏🙏

(0.14 MB )

Aakanksha gaur

1 day 11 hours ago

The nhai moscot rodai represents the road infrastructure and its connectivity in all over india. India is a huge country with lots of different kind of people and road help to connect all these people together. Rodai means that rod build with new ai technology. Modified and cleared image is shown in ai image of hand drawn is fully shows the vision of nhai for developing and connecting whole india by roads . robot shows that high level technology is used to develop road in different region . Ai helps to modified road for staying long time and seamless path for journey . feminine version represents the safe and lovely journey. It also represents that reusable energy is important to form good Infrastructure that connect all india. Nhai vision of seamless, safe and modified roads that connect each region of india is shown by the rodai . reusable energy is important to survival of connection and network of different roads . rodai is Shows that it is important to combine road technology and ai technology.

SowmiyaJ

1 day 11 hours ago

This is a friendly mascot for National Highways Authority of India. The character’s body is a white highway milestone with a smiling face, blue eyes, and a yellow helmet marked “NHAI” in blue – showing safety and authority. His lower body has two wheels with blue mudguards and yellow speed lines, making him fast and mobile. He holds a blue safety shield in his right hand that reads *“Safety Quality Progress”* with a tricolor highway graphic, which is NHAI’s core promise. On his chest is the slogan *“Safe Roads Safe Journey”* with a bridge and highway illustration, emphasizing NHAI’s role in building safe, modern highways. The small tricolor strokes add a national touch. His left hand gives a thumbs-up, conveying trust, approval, and reassurance. The overall design uses NHAI colors – blue, yellow, white – and blends infrastructure (road, bridge, helmet) with a human, cheerful personality to make highways feel safer and more relatable to the public.