GOVERNMENT OF INDIA
Start Date
31/07/2026 - 15:00
End Date
31/08/2026 - 23:45
Time zone: IST (GMT +5.30 Hrs)
Submission Closed
2476
Total Submissions in this Task
202
Approved
2274
Under Review
Created: 31/07/2026
1 day 13 hours ago
MEET OUR MASCOT
RAAHI
Your Highway Safety Friend!
Raahi is the friendly ambassador of NHAI who guides, protects and inspires every road user to travel safe, smart and responsible
1 day 14 hours ago
यह शुभंकर भारतीय राष्ट्रीय राजमार्ग प्राधिकरण (NHAI) की आधुनिकता, गति, सुरक्षा और सर्वसमावेशी विकास का एक सशक्त एवं जीवंत प्रतीक है।
डिज़ाइन के प्रमुख घटक एवं प्रतीकात्मक अर्थ:
शीर्ष भाग (कार व मुस्कान): कार के रूप में बना मुस्कुराता चेहरा यात्रियों के लिए सुरक्षित, सुगम व सुखद यात्रा और जन-विश्वास का प्रतीक है।
भुजाएं (तिरंगा व चक्र): 'थम्ब्स-अप' मुद्रा गुणवत्ता और सुरक्षा का आश्वासन देती है, जबकि तिरंगा व अशोक चक्र राष्ट्रीय गौरव और कर्तव्यनिष्ठा के परिचायक हैं।
वक्ष / धड़ (NHAI लॉजिस्टिक्स ट्रक): देश की आर्थिक जीवन-रेखा, तेज माल ढुलाई और सुदृढ़ आपूर्ति श्रृंखला (Supply Chain) का प्रतिनिधित्व करता है।
कमर (राजमार्ग व लेन): अनुशासित गति और आधुनिक नेशनल हाईवे व एक्सप्रेसवे नेटवर्क के निर्बाध विस्तार का प्रतीक है।
पैर (यात्री बसें): सुलभ सार्वजनिक परिवहन, अंतिम छोर तक कनेक्टिविटी और जन-आवागमन का आधार हैं।
आधार / चरण (ट्रैक्टर): कृषि, ग्रामीण अर्थव्यवस्था और ज़मीनी भारत को राष्ट्रीय प्रगति की मुख्यधारा से जोड़ने की सुदृढ़ नींव प्रस्तुत करते हैं।
1 day 14 hours ago
Vikaset Veer . NHAI is helping connecting remote places in the country with safe infrastructure and safe high ways. My design model is a robotic cheetah to represent NHAI's motto of buliding high quality safe roads. It's helmate is equiped high tech equipments such audio&video equipments, wifi, real time connectivity with the traffic controller, motion sensors, wifi connection and a advanced transperant frame. The cheetah also represents fast reaction and fierce protection.
(0.09 MB )
1 day 16 hours ago
“The Young Road Ambassador” This mascot portrays NHAI as a youthful, energetic and future-ready force connecting a progressive India. Its road-shaped helmet and flowing highway cape symbolize connectivity and protection, while the national colours, Ashoka Chakra, greenery, modern bridges, renewable energy and diverse Indian landmarks represent unity, safety, innovation, sustainability and nation-building. The cheerful expression makes the mascot approachable and memorable for public awareness campaigns and digital platforms.
2 days ago
A friendly and energetic NHAI mascot designed as a modern highway character. It features a road-shaped head, bright expressive eyes, an NHAI safety helmet, blue uniform and reflective safety vest. Holding a shield symbolizing Safe Roads, Progress and Safety, the mascot represents road safety, quality, sustainability and national development. Set against a clean modern highway background, it reflects NHAI’s vision of connecting India.
2 days 4 hours ago
Gati-Mitra (गति-मित्र)Meaning: Friend of Speed / Progress.Concept: A friendly, anthropomorphic cheetah or a humanoid robot clad in green and blue safety gear, symbolizing swift yet safe transit.
2 days 11 hours ago
SAARTHI represents NHAI as a modern, dependable and people-focused organisation committed to safe, connected and progressive highways across India. Its shield-shaped form symbolises protection, safety and trust, reflecting NHAI’s role in creating a secure highway network. The road forming a forward-pointing arrow represents mobility, connectivity and India’s journey towards growth and development. Blue conveys reliability, professionalism and technology, while the yellow safety helmet represents engineering, construction and a safety-first approach. The cheerful face and thumbs-up gesture make the mascot friendly, positive and relatable to citizens. Its clean, bold design and limited colour palette ensure easy recognition across road signage, digital platforms, campaigns and communication. Overall, the mascot combines the identity of highways with the people behind their construction and maintenance, portraying NHAI as a trusted force connecting people, places and opportunities.
2 days 11 hours ago
“NHAMITRA—सुरक्षित, स्मार्ट और टिकाऊ सड़कों के माध्यम से भारत को जोड़ने और प्रगति की नई राह बनाने वाला NHAI का मित्र।”
2 days 12 hours ago
MARG-MITRA is a friendly road-safety mascot representing Safety, Connectivity, Trust and Sustainability. The road-shaped body symbolises seamless highway connectivity, while the safety shield represents protection and responsible travel. The bridge represents connecting people and regions, and the green leaf symbolises sustainable infrastructure. Its simple and memorable design makes it suitable for digital platforms, print, awareness campaigns and merchandise.
2 days 15 hours ago
Tiger name - Margveer, a majestic tiger suited in safety gear, embodies the strength, resilience, and grounded authority required to build India’s vast national highway network. As a national animal, the tiger represents pride and reliability, making Margveer an instant symbol of security for everyday travelers. His sturdy build and protective vest highlight the dedication of workforce crews constructing world-class infrastructure. A unique road-patterned tail subtly reinforces the continuous connectivity across states. Margveer connects emotionally with commuters, reassuring them that Indian highways are engineered with unyielding strength, safety, and modern precision, ensuring smooth and dependable journeys across the nation's rugged terrains.
