Recognizing the importance of promoting consumer awareness, Department of Consumer Affairs (DoCA) has been conducting country-wide multimedia awareness campaigns titled "Jago Grahak Jago". Through simple messages, consumers are made aware of fraudulent practices and problems and the mechanism to seek redressal.

Through this survey, DoCA intends to determine the reach of the “Jago Grahak Jago” campaign. The survey is also expected to show the way forward for making the campaign more effective.